Rapper will own master recordings
Multi-Platinum, chart-topping hip hop superstar Logic has switched labels to BMG, citing the company’s distinctive commitment to giving artists control of their careers. Logic’s new multi-album global partnership with BMG will allow him for the first time to own his own sound recordings. It is his first new label deal since his debut album Under Pressure was released in 2014. The first new music from his planned upcoming studio album is expected imminently.
References to his new partnership with BMG feature on “Sayonara,” the last song of Logic’s latest album, Vinyl Days, in lines like “Independent now, won’t double back, I rep the BMG” and “Independent shit next, BMG, VMG, Bobby Boy, Sayonara.”
“There’s a lot of bullshit in the music industry. I’m just glad to move on to a place where I can be independent, and respected as an artist, and feel like I’m in control of my career,” Logic shares of the new partnership.
Since his emergence in 2010, Logic, who’s legal name Robert (Bobby) Bryson Hall II, has separated himself from the pack as one of the most prolific artists of the past decade, a New York Times bestselling author, and a positive force for change. The Maryland native progressed from a now-legendary run of mixtapes to No. 1 albums, Grammy Award nominations, dozens of Gold and Platinum certifications, and sold out arena tours around the world, with more than six billion streams and counting.
In 2014, he shook the culture with his full-length debut Under Pressure. It bowed at No. 4 on the Billboard 200 before ultimately reaching Platinum status. In 2015 came the conceptual opus The Incredible True Story, followed by Logic making history with Everybody in 2017. It marked his first debut atop the Billboard Top 200 and uplifted millions with the anthem “1-800-273-8255” (National Suicide Prevention Lifeline) featuring Alessia Cara & Khalid. The song notably has been certified 8x Platinum, received Grammy Award nominations in the categories of Song of the Year and Best Music Video, and addressed the suicide crisis head-on. Upon release, the hotline generated its “second-highest daily call volume in history.”
Bookending the success of these records, he maintained a breakneck pace with a string of official mixtapes: Bobby Tarantino, including the gold-selling “Flexicution” in 2016; the chart-topping Billboard 200 Bobby Tarantino II, including the Gold-selling “44 More” and “Everyday” with Marshmello in 2018; and YSIV also in 2018. The latter boasted “One Day” featuring Ryan Tedder of One Republic.
He made his literary debut with the fictional Supermarket in 2019. In its wake, he became the “first hip hop artist to debut at No. 1 on the New York Times paperback fiction bestseller list.” The accompanying soundtrack of the same name crashed the Top 10 of the Billboard Alternative Albums chart, an alternative chart first for Logic. His fifth full-length album Confessions of a Dangerous Mind captured No. 1 on the Billboard Top 200 and boasted the platinum “Homicide” featuring Eminem.
After taking a short hiatus from music, Logic returned with his final major label release, Vinyl Days, teaming up with frequent collaborator 6ix and artists such as Action Bronson, Russ, Wiz Khalifa, and the RZA. Vinyl Days symbolizes the end of a decade long tenure at his former label home, but also marks the beginning of the next era in Logic’s career at BMG.
