Country superstar named celebrity ambassador for home manufacturer
With the global pandemic intensifying the affordable housing crisis, Cornerstone Building Brands, Inc., the largest manufacturer of exterior building products in North America, has announced its Home for Good project will provide $525,000 in product and financial support to Habitat for Humanity International through 2021. Country music superstar Luke Bryan has been named the Home for Good project celebrity ambassador for 2021, and once again joins Cornerstone Building Brands in raising awareness of the growing need for safe, affordable housing.
Home ownership leads to higher graduation rates, improved health and growth in net family wealth that creates a path out of poverty. Since it began in 2016, the Home for Good project has provided over $2 million in exterior building products such as windows, siding and accessories to build or remodel over 550 Habitat homes in more than 90 communities. Universal Music Group Nashville has been a partner in this critical work since the program’s launch.
While the anchor of the Cornerstone Building Brands’ Home for Good project support of Habitat for Humanity is the donation of product to help Habitat continue its everyday building of decent, affordable homes for families in need, the company also extends its giving through financial initiatives such as a matching program to help families as they recover from the effects of the COVID-19 pandemic through Habitat’s Homes, Communities, Hope + You campaign; the donation of fortified exterior products for the Habitat Strong program, which seeks to build resilient housing in disaster prone areas; and, assistance to local Habitat organizations in locations near Cornerstone Building Brands’ manufacturing facilities, supporting employees’ communities and giving the Company’s associates an opportunity to give back through volunteer service.
“Cornerstone Building Brands is committed to helping alleviate the shortage of affordable housing, and we are proud to provide essential exterior products to make Habitat for Humanity homes both beautiful and resilient,” says James S. Metcalf, Chairman and Chief Executive Officer of Cornerstone Building Brands, whose portfolio of leading brands includes Simonton Windows, Ply Gem Windows and Mastic Siding and Accessories. “We’re looking forward to once again partnering with Luke Bryan to spread the word about the growing affordable housing crisis.”
One in seven families in the U.S. spends half or more of their income on housing, and the pandemic has exacerbated the plight of families in need of affordable housing. Twelve million low-income households have at least one contributing member working in an at-risk industry, putting them in jeopardy of potential job loss and burdensome medical expenses due to COVID-19 exposure.
“I’m glad to be part of Cornerstone Building Brands’ Home for Good project again this year,” says Bryan, who was named Ambassador in 2020 and is recognized for his philanthropy. “Every family deserves a place to call home where children can be happy and memories are created, and it’s a privilege to play even a small part in tackling this big need.”
This year, Cornerstone Building Brands’ partnership with the Habitat Strong program will include helping local Habitat organizations in disaster-prone areas build homes with extreme-weather products that are more resistant to natural disasters. Cornerstone Building Brands manufactures an extensive array of exterior fortified products, including impact windows, metal roofing and siding.
“Through donations of our fortified products to the Habitat Strong initiative, we’re making sure families most in need in extreme-weather areas can rebuild, and rebuild to last,” Metcalf adds. “Our products are backed by a promise to do good, and we’re thankful our Home for Good project, our partners, and our 20,000 employees across North America allow us to build strong, connected communities where we live, work and play.”
Last week, the newly crowned 2021 ACM Entertainer of the Year announced the launch of his Proud To Be Right Here Tour on July 8th in Syracuse, New York. Special guests are Dylan Scott, Caylee Hammack and Runaway June along with DJ Rock. The trek includes new dates as well as rescheduled dates from last year’s postponement.
Bryan’s annual Crash My Playa 2022 concert vacation event, set for January 19-22, 2022, sold out due to record-breaking demand from returning event alumni and Bryan’s fans through pre-sale access. The sell out is the event’s fastest in its seven-year history.
Bryan has returned to the judges table, along with Katy Perry and Lionel Richie, for the fourth season of American Idol on ABC.
On April 9th, Bryan released a deluxe version of his No. 1, RIAA gold certified album Born Here Live Here Die Here with six new songs to add to the album’s original 10 tracks.
