Luke Bryan premieres ‘Roller Coaster’ video

Just in time for summer, Capitol Records’ Luke Bryan offers fans a beach-themed new music video premiering today (June 21st) exclusively on People.com for his upcoming single, “Roller Coaster.” “Roller Coaster” impacts country radio July 14th and follows Bryan’s four-week No. 1 smash hit “Play It Again,” the fourth back-to-back No. 1 for the star off his double platinum-selling album, Crash My Party.

“‘Roller coaster’ is what I feel like is just a dang, just a masterpiece from front to back,” Bryan states. “It has all the levels of going back to young love and that feeling of sitting on the beach and young love that you lost, that you’ve let slip through your hands. And so many people have done that, and the way they hook it, ‘Girl, you’ve got me twisted like an old beach roller coaster,’ is just when you hear that line snap down in me, it’s just chill bump city, a visual city. You could see them living that scene of having to part ways with one another. Man, it’s powerful! The second I heard it, I knew I was going to cut it. I drove right over to my producer’s house, I said, ‘This is one for the album,’ and we never even once wavered on whether or not to record ‘Roller coaster.’”

“‘Roller coaster’ is what I feel like is just a dang, just a masterpiece from front to back.”

The “Roller Coaster” video, shot while Bryan was in Panama City Beach, Florida for his annual Spring Break blowout, was directed by Bryan’s longtime LBTV videographer, Michael Monaco.

“Michael has been part of my organization for the past four years,” shares Bryan. “In my opinion, he did such an amazing job visually capturing these lyrics. Also, anytime I can stand on a beach and film a video is a good day!”

Bryan is currently on his record-breaking, sold-out That’s My Kind of Night Tour and will be making his first ever appearances as a stadium headliner on this summer’s dates at Heinz Field in Pittsburgh, PA on June 21st, Gillette Stadium in Boston, MA on August 10th, Lincoln Financial Field in Philadelphia, PA on August 15th and Soldier Field in Chicago, IL on August 31st.

Author: Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.