Luke Combs launches North American lottery experience

$500,000 “Living Lucky with Luke Combs” is now available in Wisconsin

Luke Combs has teamed with the marketing company Atlas Experiences for “Living Lucky with Luke Combs” multi-state lottery scratcher tickets. Combs will be showcased on the tickets which are inspired by his hit song, “When It Rains It Pours” that centers around winning a hundred bucks on a lottery scratch-off ticket.

Fans can win up to $10,000 instantly with a bonus drawing offering a chance to win a Luke Combs concert experience in Nashville and a chance to win $500,000.

“I’m truly honored for the opportunity to give my fans the chance to live out the song ‘When It Rains It Pours,’ and a shot at half a million dollars,” Combs shares. “The lottery brought this great idea to me, and I had to get involved. Good luck to everyone!”

This robust national marketing strategy started with the collaboration between Atlas and EastCoast Entertainment, as they started working on another private lottery concert with Darius Rucker in Maui, HI. Both teams brainstormed to develop the next program, that would provide more elevated opportunities and winning moments. They concluded, who better than Luke Combs and where better than the Mother Church of Country Music, the iconic Ryman Auditorium.

The tickets are currently available in Wisconsin before rolling out to 14 other states, including Texas, Maine, Vermont, Ohio, North Carolina, South Carolina, Arizona, Kentucky, Iowa, Kansas, Indiana, Minnesota and Nebraska over the next 12 months.

Following the Wisconsin Lottery’s launch is the Texas Lottery’s statewide promotion launch that aims to excite and engage players by awarding 80 “Living Lucky with Luke Combs” prize packages.

Buddy Iahn
Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites. Email:

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