As the country navigates trying times, McDonald’s takes the tour virtual and encourages gospel music fans nationwide to donate to local Chapters of Ronald McDonald House Charities
McDonald’s USA, through its Black & Positively Golden movement, is excited to announce the virtual return of its 14th annual Inspiration Celebration Gospel Tour. Benefitting Ronald McDonald House Charities (RMHC), the four-part concert series, themed “Gospel City Playlists,” will begin September 27th and run weekly (every Sunday) through October 18th on BET.com and BET Network’s YouTube channel at 8 pm ET.
This year’s theme will come to life through the virtual showcase of the rich gospel legacies of Atlanta, Chicago, Dallas and Detroit, reviving the decades-long debate about which major U.S. city produces the greatest gospel music. Legendary and award-winning gospel music artists Kirk Franklin, Marvin Sapp, Fred Hammond, The Clark Sisters, Kierra Sheard, Smokie Norful, William Murphy, and many others, will sing fan favorites, while encouraging viewers to engage in friendly online banter about which city has the greatest gospel hits and artists.
“I’m excited to join this diverse lineup of talented artists who, like me, are proud to carry on the longstanding traditions of gospel music,” states Kirk Franklin, an award-winning gospel music icon, choir director, singer, songwriter and author. “McDonald’s is doing amazing work by hosting this top-notch tour for the community through its Black & Positively Golden movement. My fellow artists and I are hoping fans everywhere will be inspired to continue pressing forward during these trying times and be encouraged to give back to families in need through Ronald McDonald House Charities.”
Franklin will be part of the tour for the third time, while renowned singer, songwriter and producer Donald Lawrence will return as tour co-producer and music supervisor. Multiple-award winning artist and syndicated radio host Lonnie Hunter will resume hosting duties.
Anita Wilson, Byron Cage, Canton Jones, Donald Lawrence & Company, Fred Hammond, Jekalyn Carr, Jonathan McReynolds, Karen Clark Sheard, Kierra Sheard, Le’Andria Johnson, Marvin Sapp, Myron Butler, Ricky Dillard, Smokie Norful, Tasha Page-Lockhart, The Clark Sisters, Todd Dulaney, VaShawn Mitchell and William Murphy will join Franklin.
“Every year, our Inspiration Celebration Gospel Tour is one of the most highly-anticipated community events. Recognizing its importance and rich legacy, we are excited to bring the tour to life virtually, which is also allowing us to offer it to a larger audience at a time when these inspiring messages are needed most,” shares McDonald’s Owner/Operator Harry Smith. “As we continue navigating these difficult times, we look forward to bringing people together from across the country through this safe and uplifting virtual concert series.”
In addition to delivering inspiring music to fans nationwide, the concert series will continue to raise funds to support families served by RMHC Chapters in each of the four cities. People are encouraged to donate through October 18th.
Another first, the tour will feature a virtual pre-show red carpet lounge hosted by social media comedian, Not Karlton Banks. Fans are invited to view the virtual red carpet lounge via Karlton’s Instagram Live approximately 20 minutes prior to each concert to hear from their favorite performers.
This signature concert series will represent gospel music playlists from each highlighted city with Chicago on September 27th, Detroit on October 4th, Atlanta on October 11th and Dallas on October 18th.
McDonald’s Inspiration Celebration Gospel Tour is an extension of the company’s Black & Positively Golden campaign, an initiative designed to uplift communities and inspire excellence.
Author: Buddy Iahn
Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.