The two pop culture icons unveil franchise development agreement, new sauce, and more
Popeyes has announced a hot collaboration with Grammy Award-winning musician, entrepreneur, and now Popeyes Franchise Owner, Megan Thee Stallion, as they introduce a new sauce, Megan Thee Stallion Hottie Sauce, and co-branded merchandise, as part of a limited edition collection. Beginning October 19th, Hottie Sauce will be spicing up the iconic Chicken Sandwich and the brand’s new Nuggets in the US and in 14 countries around the globe. This marks the first time Popeyes will release a new variation of its iconic Popeyes Chicken Sandwich.
Popeyes x Megan Thee Stallion merch will feature three exclusive releases, with the first collection, Thee Heat, dropping at noon EDT on October 19th at TheeHottieSauce.com to celebrate Megan Thee Stallion Hottie Sauce hitting stores. The Hot Girl Summer Icon didn’t stop there, she now has a new alter ego: Popeyes Franchise Owner, as Popeyes has approved Megan to become a Popeyes restaurant owner.
As part of the larger collaboration, Popeyes and Megan will be making a six-figure donation to Houston Random Acts of Kindness, whose mission is to promote empathy and compassion while encouraging selfless concern for the welfare of others in the Houston community.
Megan worked closely with the Popeyes culinary team to develop the exclusive Megan Thee Stallion Hottie Sauce, which flaunts a sweet, yet bold flavor with a hint of spice, inspired by Megan’s sassy personality. Made with honey, cider vinegar, and Aleppo pepper, the Megan Thee Stallion Hottie Sauce adds a perfect amount of heat to complement the authentic Louisiana chicken recipe fans know and love. It will be offered on the beloved Chicken Sandwich and as a new addition to the brand’s extensive dipping sauce lineup to pair with Popeyes new Nuggets. Starting on October 19th, Popeyes Rewards members will earn 100 bonus points when they order any eligible Megan Thee Stallion Hottie Sauce menu items on the app or online, while supplies last.
“I’m appreciative of Popeyes commitment to empowering Black women and look forward to opening Popeyes Restaurants,” states Megan Thee Stallion. “Teaming up with Popeyes is such a milestone in my journey and evolution as an entrepreneur. I’ve always been a fan of the Popeyes brand and I’m thrilled to have the opportunity to join the brand and help create the new Megan Thee Stallion Hottie Sauce for their line-up.”
The first collection of Popeyes x Megan Thee Stallion merch, Thee Heat, includes bikinis, long sleeve shirts, hats, tumblers and Popeyes chicken tenders plush dog toys. Current Popeyes Rewards members and anyone who enrolls before October 18th will be some of the first to receive exclusive information and early access to this limited edition hot drop on October 19th. Two additional merchandise releases will be available throughout the month of November. Creative partner Harper & Scott found inspiration for this collaboration from Megan Thee Stallion’s famously fiery personality, dynamic presence and her bold individual aesthetic.
“What can we say – we wanted to create the HOTTEST partnership of the year,” says Bruno Cardinali, Chief Marketing Officer for Popeyes. “We have a lot in common with Megan Thee Stallion — from our southern roots, to our shared love for flavor with a lot of spice, she embodies the proud, spirited, joyful and big-hearted personality we embrace with our food and heritage,” says Bruno.
To bring this one of a kind collaboration to life, Popeyes and Megan Thee Stallion share a tease of their music video style short form film here. This Western inspired project features Megan’s alter ego Tina Snow as the bandit, stealing her Hottie Sauce and Megan chasing it from her hometown of Houston to Popeyes hometown of New Orleans to secure her sauce. True fans will notice the attention to detail with an appearance by Megan’s French Bulldog 4oe, nail art by the one and only Coca Michelle, visual effects that tap into her love of anime by McFlyy, and costumes by Zerina Akers.
Hottie Sauce will be available at participating locations worldwide for a limited time beginning on October 19th.
Yesss Hotties it’s true 😛 Thee mf HOTTIE SAUCE IS DROPPING AT @Popeyes OCT 19TH So pull up and get you some🔥🔥🔥 Not only that buttt ya girl is now a franchise owner and will be opening my very own Popeyes locations! pic.twitter.com/zxXmlC0jlF
— TINA SNOW (@theestallion) October 14, 2021