Trainor teams with American Greets for new SmashUp
Meghan Trainor has teamed with American Greetings for the latest SmashUp video ecard. Trainor’s award-winning song “All About That Bass” lyrics were updated to “All About That Cake” in this new SmashUp, making it a treat for all who receive it.
In the video, Trainor comes ready to party in a pink outfit decked out in bows, candy and a cupcake headband. The video feels like a true celebration, with a bright background, colorful balloons, a 12-foot stand mixer and of course, plenty of personalized cakes. A life-sized, dancing cake is hilariously seen as one of Trainor’s dance partners throughout.
The SmashUp is available now to a global audience through the American Greetings and Blue Mountain websites, as well as through the SmashUps and Blue Mountain ecards apps for iPhone and Android. The message can be personalized for just about anyone, with more than 1,000 recipient names to choose from.
“It was an absolute joy working with Meghan on her SmashUp,” states Rob Matousek, Executive Director-Direct to Consumer Business at American Greetings. “The bright and vibrant set reflects her wonderful attitude and energy. “All About That Bass” and the music video are so well known that everyone who sends and receives this SmashUp will instantly feel connected to it.”
“This is the coolest career moment for me because I get to be a part of so many birthday celebrations,” adds Trainor. “It’s a huge honor and I can’t stop smiling thinking about it.”
SmashUps can be shared via email, text or on social media. Users can sign up for a monthly, yearly or two-year American Greetings account to have the ability to send an unlimited number of SmashUps over the course of their membership period.