The third, co-branded collection will benefit the next generation of skilled trade workers
In celebration of Giving Tuesday today (Nov 29th), Wolverine, the 139-year-old boot and clothing brand, and Metallica Scholars, the major workforce education initiative within Metallica’s foundation, All Within My Hands (AWMH), are joining forces for the third consecutive year to fund trade education programs for the next generation of skilled workers. This launch introduces collectible artwork from Brandon Heart, the talent behind the Metallica artwork showcased to benefit All Within My Hands in previous projects.
The Wolverine x Metallica Scholars collection will feature a new co-branded shirt-jacket, hooded sweatshirt, graphic tee, and knit beanie, as well as the return of the Wolverine x Metallica Scholars Hellcat UltraSpring work boot in soft toe and safety toe.
“Since the establishment of Project Bootstrap in 2014, Wolverine has worked to bolster and inspire the next generation of the American workforce,” states Wolverine VP of Global Marketing Scott Schoessel. “We value our partnership with All Within My Hands immensely because, together, we are able to work towards our unified goal of bringing awareness to all the great opportunities that exist within the skilled trades — like being one of the talented rig-builders, electricians, and set-builders that make up the road crew for a touring rock band.”
Wolverine is donating 50% of sales from this limited edition collection to Metallica Scholars to help more people forge their own paths in the skilled trades. In-kind donations of pairs of work boots and apparel will also be provided to Metallica Scholars. Since the inception of the partnership, Wolverine has donated over $500,000 in financial and in-kind contributions to the Metallica Scholars program.
“The Metallica Scholars Initiative enables students of all ages to embrace workforce education and learn a new trade or upskill to diversify their knowledge base,” adds Executive Director of AWMHF Peter Delgrosso. “While our foundation is very active in supporting workforce education in community colleges across more than half of the U.S., it certainly takes a village. Our partner, Wolverine, has gone above and beyond to support our initiatives, and we couldn’t be prouder and more honored to roll out the third limited-edition collection with them in direct support of our mission.”
The Wolverine x Metallica Scholars collection will be exclusively available on Wolverine.com. Prices will range from $15 to $165.
Metallica will release its 12th studio album, 72 Seasons, on April 14th via its own Blackened Recordings. The 12-track project is Metallica’s first full length collection of new material since 2016’s Hardwired…To Self-Destruct. The band will also embark on the the M72 World Tour where they will perform 44 shows in 22 cities featuring a different setlist and lineup each night in each city.
The Trades Make It Happen. // Month after month, city after city, skilled tradespeople unite to turn concert tour visions into reality. This Giving Tuesday, join us in celebrating the skilled trades for making it all possible.
— Wolverine Boots (@wolverine) November 29, 2022