Michael Ray releases ‘Holy Water’ cinematic video

Video follows NFT announcement

Country music has long been known for its story songs, sometimes revealing tall tales and urban legends of the rural south, captivating fans and allowing them to envision the events unfolding as their favorite artists sing the storyline. Hitmaker Michael Ray knew he had one of these special songs as soon as he heard his latest single “Holy Water.”

Now, the engrossing story finds a cinematic home in the official music video, directed by Spidey Smith. Filmed near the Florida-native’s hometown of Eustis, “Holy Water” follows a Florida preacher and his lucrative midnight side hustle.

“Back in the day, my family was part of building this little church off a dirt road. It’s the church my grandfather grew up in, my dad grew up in and then pastored, we grew up in it, and now, my sisters are working to rejuvenate it,” shares Ray. “‘Holy Water’ takes me right back to being a boy in that church, sitting in a wooden pew listening to some of the greatest truths I hold onto to this day.”

The song was written by Ashley Gorley, Hunter Phelps, Ben Johnson and Michael Hardy. “Holy Water” follows Ray’s fourth No. 1 single “Whiskey And Rain,” which marked his first multi-week chart topper, and to celebrate, Ray has partnered with MusicFX for his very first NFT. The Michael Ray No. 1 Country Music Airplay Commemorative NFT will be strictly limited to just 100 tokens for fans to enjoy this achievement alongside Michael. The NFT will drop exclusively on MusicFX on March 22nd.

One lucky fan will receive a Golden Ticket NFT along with their No. 1 Country Music Airplay Commemorative NFT, earning them two tickets with VIP passes to meet Ray at a show of the fan’s choosing, while another five fans will receive a Bronze Ticket bonus that will reward them with an exclusive MusicFX Michael Ray merch pack.

Buddy Iahn
Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites. Email: info@themusicuniverse.com