Miley in Layers is an immersive virtual concert experience in 8D sound
Miley Cyrus has teamed with Magnum ice cream for Miley In Layers, a special virtual concert experience, mastered in 8D sound, to show the world her diverse layers. During the June 10th Miley x Magnum virtual concert experience, Cyrus will perform some of the biggest hits from her recent album Plastic Hearts as well as an exclusive cover of 80’s hit “Midas Touch” by Midnight Star remastered as “Miley’s Touch.”
Magnum ice cream loves to celebrate self-expression and indulgence, and as an advocate for individuality and self-expression, Miley shares in the belief that everyone should be able to pursue what brings them true pleasure, to embrace the many layers that make them unique and proudly share these with the world.
“The greatest super-power we have is our individuality. As I’ve evolved as an artist, I’ve been able to explore the different layers of who I am and what brings me pleasure – whether I’m writing, in the studio, performing on stage for thousands of fans or wearing something that makes me feel empowered,” says Cyrus when discussing her collaboration with Magnum ice cream. “My biggest pleasure in life is music and I’m so excited to be performing in 8D for you all. I hope this campaign with Magnum ice cream inspires everyone to embrace their own layers and proudly go after whatever it is that brings them pleasure.”
The Miley In Layers virtual concert experience will stream on YouTube on June 10th at 2:30 pm EST/11:30 am PST. The virtual concert experience will also be available for streaming on the Magnum ice cream Instagram channel, @Magnumicecream, until Thursday, June 17th. The virtual concert will be broadcast using immersive 8D sound technology, which creates the sensation that Cyrus is live in the room with fans, when played through a set of headphones.
To capture the 8D virtual concert experience as well as a series of striking, black and white campaign still photo assets, Magnum ice cream and Cyrus collaborated with US fashion photographer and director Vijat Mohindra to bring the campaign message to life.
