Miley Cyrus’ ‘We Can’t Stop’ video breaks new ground

The video has been Certified by VEVO

In only 37 days, Miley Cyrus’ music video for “We Can’t Stop” has become the fastest music video to reach Certified status, VEVO’s milestone for videos delivering 100 million views. The previous record holder was Eminem and Rihanna’s 2010 collaboration “Love the Way You Lie,” which was Certified by VEVO just 39 days after it premiered.

VEVO’s video view counts represent the only definitive and official metric across all digital platforms because of its far-reaching scale and reach, which includes online, mobile and tablet, connected devices and syndication partner sites like AOL, Facebook, Yahoo! Music and YouTube. Videos “Certified” by VEVO have achieved a similar milestone to that of the RIAA’s Gold and Platinum certification for audio.

Miley Cyrus premiered the video for her new single “We Can’t Stop” across VEVO on June 19th where it promptly delivered 10.7 million views across the platform in the 24 hours following it’s premiere, which at the time set a record. The video was directed by Diane Martel and shot in Los Angeles. “We Can’t Stop”, which was co-written by Cyrus along with Mike Will and Rock City and produced by Mike Will is currently available at all digital retail providers.

Cyrus has been in the studio working on her still untitled RCA Records debut which is due out later this year. Collaborating with renowned producers and songwriters such as Mike Will, Pharrell, Future, Dr. Luke and will.i.am, this album marks a creative evolution for Cyrus.

Author: Rob Perez

Rob Perez is a freelance writer who has been with The Music Universe early on. As a Correspondent for The Music Universe, you will find him writing reviews and live tweeting awards shows.

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