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MLB Advanced Media obtains Global Citizen Festival streaming rights

Major League Baseball (MLB) is getting into the concert industry. MLB Advanced Media, the digital media company of Major League Baseball, announced Friday (Aug 30th) that they are acquiring the worldwide distribution rights to stream the upcoming second annual Global Citizen Festival concert from New York’s Central Park.

The New York Times reports that MLB Advanced Media will not only distribute the concert but will also co-produce the event with AEG Live for radio, TV and digital distribution worldwide. The concert will be streamed on YouTube and The New York Times’ website with on-going negotiations for a two hour special on a major television network.

The fundraising concert will benefit the Global Poverty Project, an anti-poverty advocacy group, and feature music superstars Stevie Wonder, Kinds of Leon, Alicia Keys and John Mayer. The concert will be held September 28th in New York City’s Central Park Great Lawn.

Twenty-seven thousand free double passes will be given away to supporters who join the movement and take action for the world’s poor. Those who actively participate and earn eight points can use those points in a drawing for admission into the show. However, those who’d rather purchase VIP tickets can do so from Ticketmaster in four different price tiers. Prices range from $125-$2,275 per ticket depending on your VIP experience.

This isn’t the first time MLB Advanced Media has branched out to events outside of baseball. They provide the back-end technology to conservative talk show host Glenn Beck’s The Blaze online TV channel, stream all of ESPN3’s sporting events and provide in-flight TV service to Southwest Airlines, in addition to its own subscription for out of market baseball games.

The MLB Advanced Media wants to distribute more live events to users in the future. Some will be free while others will be on a subscription based, although no specifics were given. Each of MLB’s 30 ball clubs all stand to profit from the company’s live streaming services.


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