Monster, the world leader in high-performance personal audio, is proud to announce that it has collaborated with BET on the 2013 BET Hip Hop Awards. Monster’s “next generation” line of headphones, Monster DNA, is integrated into the award show. During the show that airs tonight (Tuesday, October 15th), viewers will get a first look at the latest addition to the DNA line, the Monster DNA PRO. Featured throughout the whole show, Monster’s headphones are highlighted in the show’s famed BET Cyphers, its 2013 Rookie of the Year Award Powered by Monster DNA, and are worn during the show by various guests and presenters.
“Monster is excited to collaborate with BET on the 2013 BET Hip Hop Awards,” “Head Monster” Noel Lee notes. “The network’s reach into one of our most important audiences is unmatched; there is no better platform to showcase Monster.”
During the show, Monster will debut its newest commercial created around the Monster DNA on-ear headphone. The commercial stars 2013 BET Hip Hop Award-nominee, rapper A$AP Rocky, and rapper/producer, Swizz Beatz, Monster’s co-owner.
“The network’s reach into one of our most important audiences is unmatched; there is no better platform to showcase Monster.”
“Monster’s collaboration with BET on this year’s hip hop awards is such a natural fit. Monster’s high-performance audio products are symbiotic with Hip Hop,” states Stephen Hill, President of Music Programming and Specials, BET.
During the event-weekend, Atlanta was Powered by Monster through multiple activations across the city—showcasing Monster headphone brands Monster DNA, Monster N-Tune and Monster Impulse:
- Private events—“Cratemasterz: Music Evolution from Vinyl to the Next Level;” “Moet & Chandon Executive Lounge,” hosted by Shawn “Pecas” Costner, Mike Kyser, Jennifer Drake, Kawn “KP” Prather, and Chaka Zulu, Monster’s vice president, entertainment, culture and brand; and the “BET Music Matters Press Play Event Powered by Monster™.”
- Consumer event—“The Future Faces of Hip Hop Live Showcase the Ncredible Experience By Monster, Sprite, XXL, Beat The Streets Foundation and Metro PCS. The event featured the Monster N-Tune line of headphones, giveaways, special guests and performances.
Author: Rob Perez
Rob Perez is a freelance writer who has been with The Music Universe early on. As a Correspondent for The Music Universe, you will find him writing reviews and live tweeting awards shows.