Deal is with Epic Rights for worldwide merchandise program in time for the Netflix The Dirt
The world’s most notorious, multi-platinum rock band, Mötley Crüe has partnered with Global Merchandising Services and Epic Rights to develop and launch retail, licensing, and e-commerce programs for the iconic rock band. The announcement was jointly made by Barry Drinkwater, Group Executive Chairman of Global Merchandising and Dell Furano, CEO of Epic Rights.
Global Merchandising and Epic Rights have created a new licensing brand guide offering iconic album art, photographs, logos, and graphics. The companies plan to develop a top-quality global licensing program across categories, including Apparel, Accessories, Footwear, Electronics, Figures, Collectibles, Drinkware, Fan Merch, Stationery, Gaming, Spirits, and more.
“Mötley Crüe was undeniably one of the most notoriously popular rock bands of the 80’s,” state Barry Drinkwater and Dell Furano. “We’re excited to partner with such a legendary, iconic, gritty and influential part of LA’s music history to develop a global licensing program that truly captures the essence of Mötley Crüe.”
“The Dirt is a movie about the World’s Most Notorious Rock Band. I knew the only way we were going to fulfill the demand for iconic Mötley Crüe merchandise created by the movie was to assemble a team of individuals more notorious than the band themselves,” says Chris Nilsson, President of 10th Street Entertainment. “So, I called Barry Drinkwater and Dell Furano. We are so excited to work with Global Merchandise and Epic Rights and are confident that they, together, can get the Motley brand into the hands of global consumers everywhere.”
Additionally, Mötley Crüe eagerly awaits the upcoming release of the Netflix film The Dirt, based on their best-selling autobiography. The film is an unflinching tale of success and excess as four misfits rise from the streets of Hollywood to the heights of international fame launching globally on Netflix on March 22nd with a soundtrack that includes four new tunes. The film is directed by Jeff Tremaine (Bad Grandpa, Jackass) and includes a stellar cast with Douglas Booth (Loving Vincent), Iwan Rheon (Game of Thrones), Colson Baker a.k.a. Machine Gun Kelly, Daniel Weber (The Punisher) with Pete Davidson (SNL) and David Costabile (Breaking Bad, Billions).The iconic band has accumulated over 100 million records sold worldwide; seven platinum and multi-platinum certifications; a star on the Hollywood Walk of Fame; and countless sold-out tours across the globe.
