MTV, a unit of Viacom Inc., has announced that the 2014 “Video Music Awards,” the loudest and at times, the most controversial, annual live celebration of music, is set to make its triumphant return to the West Coast when it airs live from the Forum, presented by Chase, in Inglewood, CA on Sunday, August 24th. This year’s VMAs will have the distinction of being the first major award show to ever take place at the historic “Fabulous” Forum. Continuing on the success of last year’s #RoadToTheVMAs social media and communications campaign, the announcement was made with a creative video unveiling the location of this year’s show via MTV’s various social media platforms including Instagram, Twitter, Facebook, and Tumblr.
“I am thrilled to welcome the MTV Video Music Awards to the Forum in Inglewood. Since its reopening in January, the ‘Fabulous’ Forum has become the destination for music-lovers in Southern California. A truly historic location, and home to some of the greatest concerts and sporting events, the Forum is back, better than ever and ready to shine for decades more. We are truly excited to shine a spotlight on the reinvented Forum and our great city,” said James T. Butts, mayor, City of Inglewood.
“With its incomparable legacy as a world class music venue, the Forum is one of Southern California’s most iconic entertainment landmarks,” said Stephen Friedman, President of MTV. “The Forum has hosted some of the most legendary musical artists and performances ever seen and we can’t wait to add the 2014 Video Music Awards to this list and create the type of memorable moments that music fans will talk about for years to come.”
“We are thrilled to welcome the VMAs to the ‘Fabulous’ Forum for the first time,” said Sid Greenfeig, senior vice president, West Coast business operations, the Forum. “The VMAs are one of the year’s biggest celebrations of music and entertainment. What better place to showcase this international spectacle than the Forum – a venue known around the world as having hosted some of the biggest names in music and a venue that continues – with the recent completion of its reinvention – to deliver an unrivaled experience for both artists and music fans.”
The “Fabulous” Forum reopened in January 2014 following a comprehensive reinvention which has resulted in a world-class entertainment venue that bridges its iconic past with today’s state-of-the-art technology and amenities. The reinvention of the Forum has created the largest and most important indoor performance venue in the country designed with a focus on music and entertainment. New amenities include a completely modernized arena bowl with superior acoustics; approximately 8,000 square feet of new event level hospitality offerings; lavish new VIP clubs; a 40,000 square foot outdoor terrace; and seven star-caliber dressing rooms as well as a return to the venue’s original exterior color – now officially known as “Forum red.” Since its re-opening in January, the Forum has hosted some of the biggest names in music and entertainment including a sold-out, six-night residency by the Eagles, Justin Timberlake, Imagine Dragons, Paul Simon & Sting and Kings of Leon.
Since opening in 1967, Forum was the home court for the Showtime Los Angeles Lakers NBA championship teams and has hosted some of the greatest musical performers of all time, including The Rolling Stones, Eagles, The Jackson 5, Bob Dylan, Led Zeppelin, Madonna, Van Halen, The Foo Fighters, Coldplay, Prince and many others.
Since the first “MTV Video Music Awards” aired in 1984, the VMAs instantly earned its reputation for delivering the most popular bands and artists to create the loudest, most influential and at times, the most controversial, annual live celebration of music in the world. No other award show has been responsible for creating more memorable or bigger musical moments in pop culture history than the MTV Video Music Awards. From Madonna, Michael Jackson, Guns N’ Roses and Nirvana to Britney Spears, Taylor Swift, Beyoncé, JAY Z, Kanye West and Miley Cyrus, an appearance on the VMA stage can forever change the trajectory of an artist’s career in one single night.
To build anticipation for the 2013 “MTV Video Music Awards,” MTV launched a successful cross platform social communications campaign, #RoadToTheVMAs, which featured the Moonman in a myriad of iconic locations throughout Brooklyn and NYC. The campaign garnered more than 100 million social media impressions, including over half a million likes on Instagram, nearly 60 million impressions on Twitter, more than 40 million impressions on Facebook and over 1.2 million impressions on Tumblr.
The 2013 “MTV Video Music Awards” delivered big, with the award show ranking as cable’s #1 entertainment telecast of the year among P12-34 at the time. The first-ever award show to be broadcast live from Brooklyn’s Barclays Center, the VMAs garnered a total audience of 10.1 million viewers, a 66 percent increase versus 2012, and the ratings jumped 47 percent compared to the previous year’s telecast, delivering a strong 7.8 P12-34 rating. The encore presentation of the show on MTV earned an additional 2.8 million total viewers, amounting to 12.9 million total viewers across both airings on MTV. Ratings for the 2013 “MTV Video Music Awards Pre-Show” increased 100 percent compared to the previous year with P12-34 and garnered a 3.6 rating among that demographic, and total viewers grew a whopping 119 percent with 4.6 million tuning in.* Additionally, the 2013 “MTV Video Music Awards” aired across MTV’s global network of more than 60 channels and enjoyed a double-digit ratings increase year over year in key international markets such as the UK, Australia, the Netherlands, Singapore, Spain, Argentina and more.
The 2013 “MTV Video Music Awards” shattered previous records across MTV’s web, mobile and social channels at the time ranking as the biggest VMA day in history in terms of total visitors, page views and streams. More than 4 million fans visited VMA content on MTV.com, mobile web and MTV app generating more than 15 million total streams – five times higher than the previous year’s show day – with the live stream portion now ranking as the biggest in Viacom’s history. MTV mobile saw its biggest day ever with more than 2 million visitors, 6 million page views and 1.8 million streams. During the two-hour telecast, social media exploded as fans passionately reacted to the performances and winners generating 120 national and worldwide trending topics on twitter, and 1.2 million Instagram likes.
The 2014 “Video Music Awards” airs August 24th on MTV
Author: Buddy Iahn
Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.