MusiCares launches 2021 Help for the Holidays campaign

Organization distributing aid to music professionals in need for the holidays

Although music venues are scheduling shows again, the music community across the US is still feeling the residual effects of the pandemic. To further help the music community this holiday season, MusiCares is bringing back its Help for the Holidays program.

MusiCares is offering $250 e-gift cards from Kroger and Walmart to the first 4,000 eligible applicants. The gift cards will cover purchases of essential items like food, gas and prescriptions. Applications are now available at

“Even though live music is making a comeback, many in the music community are still struggling after months of lost income,” states Laura Segura, Executive Director of MusiCares. “We want to emphasize that our community is still in need of extra support to cover basic needs. We hope this year’s gift card distribution will ease the burden and spur others to donate and support music professionals.”

Started as a response to the COVID-19 crisis in 2020, Help for the Holidays serves to provide music professionals with aid to cover essential needs during the holiday season when financial burdens increase. In 2020, MusiCares distributed 4,000 e-gift cards to music professionals in need.

“Many, many thanks for your generosity!” shares one pianist after receiving an e-gift card last year. “This card will be put to good use this holiday season buying food and necessities for my family during this economically challenging time for those of us in the music industry.”

Any music professional with five years of employment in the industry and/or six commercially released recordings or videos is eligible to apply. Employment does not need to be consecutive in order to be eligible. All genres and professions are eligible including artists, musicians, production crews, technicians, business teams, and anyone impacted by the loss of income due to live music event cancellations, and anyone who has experienced financial strain due to the pandemic.

Buddy Iahn
Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites. Email: