Musician’s Institute to present top talent showcases at SXSW

Musicians Institute (MI) has announced that it will bring a taste of the Hollywood music scene to the South By Southwest Festival (SXSW) this year. The college of contemporary music is partnering with Live Nation as well as music production company Swing House Studios to present several showcases of rising and established talent during the action-packed Austin festival.

These events will include the Equal Vision and Pure Noise Records SXSW Showcase, featuring The Story So Far, Gameface, Being As An Ocean and more on Thursday, March 13th; and the Artery Foundation SXSW Showdown 14 with Attila, Alesana, Like Moths to Flames and more on Friday, March 14th. Both shows will be held at GPEN Annex at 6th and Red River in Austin.

Another highlight of MI’s stint at SXSW will be a series of all-ages instructional clinics, band meet-and-greets, and performances by progressive metal stars Periphery and Animals As Leaders on the main stage at Rusty Spurs (405 E. 7th St.) on Saturday, March 15th. Three all-star student bands from School of Rock locations across Texas—including Austin, Katy and Clear Lake—will also perform on the side stage, with special guest James Williamson of The Stooges. Tickets and schedule details are available at online.

In addition to this all-day event, MI will also provide “special access” wristbands for several to-be-announced Live Nation showcases featuring top artists. Further details will be announced closer to each show date.

“Musicians Institute, Live Nation, and Swing House Studios are all dedicated to providing musicians with real-world experience in the industry,” said Jessica R. Sullivan, Director of Marketing at Musicians Institute. “We’re thrilled to team up together to present these exciting showcases of talent in the ‘Live Music Capital of the World.'”


Author: Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.