Nearly one quarter of iTunes users are listening to U2

Taylor Swift and Katy Perry follow in second and third place

An independent study has concluded that U2 accounted for 23% of all music listened on iOs devices throughout January 2015.

The study, conducted by the Kantar Group, found that not only was U2 the most-listened-to act on the iOs platform, but that more users were listening to U2 than the second (Taylor Swift at 11%) and third (Katy Perry at 8%) runners-up combined.

“This is fantastic news,” Bono states. “If these figures suggest that these songs still matter to people, then we’re knocked out. That’s all any songwriter wants.”

Additionally, Kantar found that 95% of the U2 listeners listened to one or more tracks from the band’s current album, Songs Of Innocence.

“It’s nice to know that five months on so many people have discovered Songs of Innocence,” The Edge adds. “In the end we just wanted people to hear the album. We took a big risk but today we can say that the experiment worked.”

Songs Of Innocence was released spontaneously through Apple’s iTunes on September 9th. The album was gifted by Apple to over half a billion iTunes Music Store customers worldwide during an appearance at Apple’s unveiling of the new iPhone 6, iPhone 6 Plus and Apple Watch.

Apple CEO Tim Cook calls the album’s release the “biggest album release in the history of music” as it was automatically distributed to all iTunes users in 119 countries simultaneously.

Despite backlash from a lot of Apple customers upset that the album was automatically downloaded to their iTunes library across all platforms, the band saw an unprecedented number of its previous releases enter the iTunes US album chart with 24 titles.

Author: Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.

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