Authentic Hendrix Program to Feature New Products Across Multiple Categories Worldwide
Epic Rights and Perryscope Productions, the exclusive worldwide merchandising agents for Authentic Hendrix and Experience Hendrix, have announced global retail licensing partnerships with best-in-class manufactures and licensees to develop a comprehensive Authentic Hendrix retail program.
The announcement comes shortly after news of the Jimi Hendrix Electric Ladyland 50th Anniversary reissue and box set. The Electric Ladyland box set, to be released November 9th, will include never-before shared music, photography and artwork. The all-new, official Jimi Hendrix e-commerce site is offering an exclusive Electric Ladyland 50th Anniversary bundle. Additionally, new and unique products are available on the Jimi Hendrix Amazon Store which has become the Hendrix go-to since its spring launch.
Building on this momentum, Epic Rights and Perryscope Productions have secured over 50 licensees in multiple product categories, with plans to introduce exclusive capsule collections and one-of-a-kind merchandise promotions, to be announced in the months to come.
“Jimi’s amazing artistry and his legacy are the driving force behind all that we do. Keeping his music prominent within the industry is a responsibility bestowed upon us that we embrace,” states Janie Hendrix, CEO/President of Experience Hendrix and Authentic Hendrix. “Jimi’s catalogue remains relevant, and he continues to influence the culture of modern music, inspiring artists and fans alike. The spirit he poured into his songs has lived on for over five decades. Epic and Perryscope have chosen licensing partners who embrace Jimi’s style to create products reflective of his uniqueness, and we are thrilled to see these products come to life.”
“Securing industry leading licensees and manufacturers to design and distribute unique and high-quality Hendrix products has been core to building the Authentic Hendrix brand,” Dell Furano, CEO Epic Rights, and Norman Perry, President Perryscope Productions jointly state. “We look forward to further growing the Authentic Hendrix licensing program globally, as we continue to honor the greatest guitarist of all time.”
Some of the merch that can be expected include calendars, kids and adult apparel, fan merch, accessories and more. The full Authentic Hendrix retail licensing program will be available at department, specialty and mass stores spring 2019, coinciding with the 50th anniversary of Hendrix’s Woodstock performance.
Author: Buddy Iahn
Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.