Authentic Hendrix brand expanding to include never-before-seen licensed products
New Jimi Hendrix merchandise and product lines are coming this summer. Authentic Hendrix, Epic Rights and Perryscope Productions will launch the new Authentic Hendrix global retail program at the world’s largest licensing trade show, Licensing Expo, in Las Vegas, May 22nd-24th. The program will include merchandise and product lines that pay homage to Hendrix, the man Rolling Stone magazine anointed “The greatest guitarist of all time!”
Retailers, manufacturers and licensees will be offered an all-new Authentic Hendrix brand guide with iconic new photographs along with logos, lyrics, album and fashion inspired by the unique style of Jimi Hendrix.
The Authentic Hendrix brand program will include fashion apparel, headwear, footwear, tops, figures, wall art, accessories, jewelry, home décor, digital products, collectibles and never-before-licensed products from a wealth of material handed down from Authentic Hendrix and Experience Hendrix. The new Authentic Hendrix merchandise will begin arriving at retail by early summer 2018.
“We’re very intentional about giving our fans and friends something they’ll truly enjoy and appreciate – something that celebrates Jimi and his extraordinary spirit,” states CEO/President of Experience Hendrix and Authentic Hendrix, Janie Hendrix. “Epic Rights and Perryscope Productions understand that. We’re excited about the collaboration. And having it coincide with the release of Both Sides of the Sky makes this even more exciting.”
“Jimi Hendrix embodied an iconic artistry and unparalleled musical talent with an incredible sense of style that is recognized worldwide with multiple generations of fans. We simply could not be more excited to work with Janie and her team to take the Jimi Hendrix brand to a new level,” comments CEO of Epic Rights Dell Furano and CEO of Perryscope Productions Norman Perry.
“With the release of Both Sides of the Sky by Sony Legacy, and the approaching 50th anniversaries of the release of the seminal LP Electric Ladyland (Oct ’68), his legendary performance at the Woodstock Festival (Aug ’69), and the legendary two-day, four show concerts set by his later group, Band of Gypsys (Dec ’69), we have great milestone moments to drive our new retail program,” adds Furano and Perry.
Both Sides of the Sky was released on March 9th via Experience Hendrix and Legacy Recordings, the catalog division of Sony Music Entertainment. The project features 13 studio recordings made between 1968 and 1970 — ten of which have never before been released.
