In response to the music industry’s growing challenge of detecting, collecting and reporting income from the mass of videos uploaded to YouTube daily, Willard Ahdritz, Founder and CEO of Kobalt Music Group (Kobalt), has announced that Kobalt’s unique technical integration with YouTube, including the launch of ProKlaim, Kobalt’s advanced detection technology, has significantly increased revenues collected on behalf of its clients, matching over 50 million videos to date and over one billion YouTube streams per month.
“Our mission has always been to help artists and songwriters maximize their digital revenue,” said Ahdritz. “Our technical integration with YouTube now allows us to do that in a groundbreaking way. We’ve been able to deliver 100% of Kobalt’s eligible catalog to YouTube with an extended range of high quality metadata for each song that enables much faster, more efficient content matching and reporting. It also enables us to deliver daily automated feeds of updated new, claimed and blocked content to ensure we are quickly resolving any rights conflicts for our clients.”
The recent launch of ProKlaim, Kobalt’s proprietary detection technology, has also fueled a major increase in Kobalt client royalties. Beyond the standard claims reports that music publishers use, ProKlaim supplements YouTube’s own in-house fingerprinting technology to match copyright information with unclaimed YouTube UGC videos featuring music.
“Our mission has always been to help artists and songwriters maximize their digital revenue.”
“One hit song can generate up to 50,000 user-generated videos, many of which remain unclaimed by its proper rights owners,” said Ahdritz. “With the launch of ProKlaim, we are seeing a phenomenal increase in the speed and accuracy in which we find and claim missing content. Kobalt is now processing over 1 billion streams per month, and this is only the beginning!”
The announcement comes just under a year since the company debuted its groundbreaking Kobalt Portal, an advanced analytics engine that provides transparent, user-friendly, live reporting, giving clients unprecedented access to a wide range of account activity, including YouTube video streams and their respective income.
Author: Buddy Iahn
Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.