Oasis videos surge in viewership after reunion announcement

The band will reunite for a series of shows in 2025

Following the announcement of their long-awaited reunion tour, Oasis has seen a major increase in average daily music video views worldwide, by 804% in the UK and 531% in the US, according to Vevo. Iconic videos like “Champagne Supernova,” “Don’t Look Back In Anger,” and “Wonderwall” experienced the highest spikes in viewership.

In celebration, the British rockers and Vevo have debuted a new installment of Footnotes, taking viewers behind the scenes of “Live Forever,” their first UK Top 10 hit and the third single from their debut album Definitely Maybe. In the episode, viewers celebrate the 30th anniversary of Oasis’s critically acclaimed debut album, released on August 29, 1994. The album’s third single, “Live Forever,” became the band’s first to break into the UK Top 10, becoming an anthem of defiance and strength. Written by Noel Gallagher before he joined Oasis, the track is often credited as the song that changed everything for the band.

The video, directed by Carlos Grasso, features symbolic locations like New York’s Strawberry Fields memorial paying tribute to John Lennon. The US version of the music video, directed by Nick Egan, features the band surrounded by images of musical legends such as Sid Vicious, Kurt Cobain, Jim Morrison, John Lennon, and Jimi Hendrix. The episode also highlights Liam Gallagher sharing why “Live Forever” is one of his favorite songs. In July 2024, the British Phonographic Industry certified the song triple platinum.

August 29th marks the 30th anniversary of Definitely Maybe. The fastest-ever selling debut in the UK on release, this seminal album marked the point when Oasis became a cultural phenomenon. Including the classic singles “Supersonic,” “Live Forever,” and “Cigarettes & Alcohol,” its songs sound as fresh and relevant as they did in 1994. Having sold over 6.9 million copies globally, it also sits as the second most streamed album of the ’90s, following their (What’s The Story) Morning Glory? at No. 1.

A limited edition deluxe 2 CD and 4 LP set will be available with the 2014 remastered album plus the previously unreleased and discarded original recording session from Monnow Valley along with outtakes from Sawmills Studios plus a demo of “Sad Song” featuring Liam’s vocal – all recently mixed for this release by Noel Gallagher and Callum Marinho.

Buddy Iahn
Buddy Iahn