Official: Coca-Cola Zero takes Metallica to Antarctica

Coca-Cola Zero presents “Música Zero,” an artistic event that will enable Metallica to perform their world-class music in Antarctica for the first time. Besides the concert by the mythic band formed by James Hetfield, Lars Ulrich, Kirk Hammett and Robert Trujillo, this initiative offers their fans the chance to participate in a unique expedition to see the wonders of a place reserved for peace, international cooperation and science.

In order to be part of the trip, fans will have to participate in a contest that is being launched in Argentina, Chile, Colombia, Costa Rica and Mexico, starting on October 28th and until November 22nd. Candidates will face the challenge of demonstrating what they would be willing to do to live this unprecedented experience and share it through Coca-Cola Zero’s Twitter account including the hashtag #CocaColaZeroAntartida.

The winners will leave on December 3rd in a cruise from the port of Ushuaia, in Tierra del Fuego, headed for Antarctica. During the ten day journey, they will be able to enjoy the landscapes of this beautiful continent, participate in lectures to be provided by specialists, see audiovisual material on the work of the scientists and receive environmental information.

An exclusive concert

Metallica’s concert will take place in a site set up close to the heliport of the Carlini Argentine Base and will have a feature that will make it absolutely exceptional: it will be broadcast to the audience through headphones. In addition, Metallica fans of participating countries will be able to enjoy the live streaming from Antarctica through the webpage coca-cola.tv or coca-cola.fm. The show will be filmed to share with everyone at a later date.

From Antarctica to the world

In addition, Coca-Cola Zero will donate equipment for the new laboratory at the Carlini base which concentrates the largest number of Argentinean scientific investigations and international cooperation. Coca-Cola Zero will likewise contribute to disseminate the marvels of this continent through a documentary and the entire “Música Zero” experience will be broadcast previously and during the event.

Antarctica is under the special stewardship of the Antarctic Treaty and various international forums which, among other aspects, contemplate the possibility of fostering cultural activities to create awareness on the importance of this continent, safeguard Antarctic biodiversity and as an example of international cooperation.

“Música Zero” has complied with the Environmental Impact Assessment developed by the Environmental Management Program and Tourism of the Argentine National Antarctic Directorate (Dirección Nacional del Antártico, DNA) according to the guidelines of the Antarctic Protection Protocol (Madrid Protocol).

Author: Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.

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