Your Voice, Your Power, Your Vote line launches nationwide
PacSun has announced a new collaboration with Sony Music Group for a national voter campaign line to drop exclusively on PacSun.com. Designed to educate, engage and promote civic participation, the tee shirts will feature Sony Music Group’s Your Voice, Your Power, Your Vote campaign slogan and invites eligible voters to get to the polls in November and make a difference in communities across the U.S.
Prior to the apparel’s commercial launch, the exclusive voter tee was also distributed to Sony Music Group artists and songwriters as part of the company’s national campaign and promoted across their various social media channels.
“Working with Sony Music Group and its expansive roster of artists and songwriters has given us the opportunity to reach our community in a new way through this partnership. Most importantly, it helps us promote and stand behind the importance of a person’s right to vote,” says Brie Olson, Chief Brand Officer for PacSun.
The cotton blend tees will be available in white in sizes S-XL, to retail for $25.
“Partnering with PacSun has allowed us to align with a company committed to listening to their community and facilitating a dialogue about the importance of the upcoming election,” states Towalame Austin, Sony Music Group Executive Vice President, Philanthropy and Social Impact. “PacSun represents an opportunity for SMG to further inspire and mobilize voters across the U.S.”
During the Your Voice, Your Power, Your Vote merchandise run, PacSun will donate $2 from every tee sold to Rock the Vote.
