McCollum will premiere the song live on the 2024 People’s Choice Country Awards
Parker McCollum has become one of the leading voices in a new generation of country music with his fresh but traditionalist approach to his sound and songwriting. His latest release, “What Kinda Man,” available now via UMG Nashville, is a call-back to the sounds of his Texas roots. Written by McCollum, Natalie Hemby, and Jeremy Spillman, and produced by Frank Liddell and Eric Masse, “What Kinda Man” is instrumentally rich with acoustic and electric guitar, foot-stomping drum and bass, and the forward sounds of the harmonica led by McCollum’s captivating vocals. The song follows four consecutive No. 1 singles at country radio.
“Could not be more excited to share this new music with the world, especially this new single ‘What Kinda Man,'” McCollum explains. “Lately, I’ve been coming back to this sound and the roots of where I started out. I think this new song is my way of revisiting that and creating something that feels like home to me and my fans. I hope the world loves it.”
He will premiere the song on the iconic Grand Ole Opry stage during the 2024 People’s Choice Country Awards where he is nominated for Cover Song of 2024 with his rendition of John Mayer’s “Perfectly Lonely.” The People’s Choice Country Awards air live on September 26th on NBC and streaming on Peacock.
McCollum is currently nominated for Song of the Year at the upcoming 58th CMA Awards with his platinum-certified No. 1 hit, “Burn It Down,” which he co-wrote alongside Hillary Lindsey, Lori McKenna, and Liz Rose.
Fans can also hear McCollum featured on fellow Texan Miranda Lambert’s latest album, Postcards from Texas, for their beautifully melodic track, “Santa Fe,” which is also available now.