Song is featured on McCartney III Imagined
Paul McCartney’s “Find My Way” reimagining with Beck has gotten the video treatment. The clip was co-produced by Hyperreal Digital, which specializes in the creation of hyper-realistic digital avatars, and features McCartney as the star.
“The technology to de-age talent and have them perform in creative environments like this is now fully-realized, even with one of the most recognized faces in the world,” states Hyperreal’s CEO Remington Scott.
Directed by Andrew Donoho (Janelle Monae, The Strokes, Khalid) and choreographed by Phil Tayag (Bruno Mars, Jabbawockeez), “Find My Way (feat. Beck)” was unveiled to the world via a global broadcast premiere on MTV Live, MTVU and across MTV’s worldwide network of channels, as well as on the ViacomCBS Times Square billboard in New York.
Personally curated by McCartney, the album — released digitally in April — features an eclectic all-star lineup featuring Damon Albarn, Anderson .Paak, Blood Orange, Phoebe Bridgers, EOB, Dominic Fike, Josh Homme, Khruangbin, St. Vincent and 3D RDN of Massive Attack, each covering and/or reimagining their favorite moments from his acclaimed McCartney III album in their own signature styles. The result is a kaleidoscopic reinterpretation – one that serves as an extension of the instantly beloved McCartney III while standing on its own as a brilliant and adventurous milestone in the McCartney discography.
Physical editions of McCartney III Imagined will include the exclusive bonus track “Long Tailed Winter Bird (Idris Elba Remix).”