Pearl Jam promoting ‘Lightning Bolt’ via Fox Sports, NBC

Pearl Jam is hitting the television airwaves to promote their new album Lightning Bolt, in stores on Tuesday, October 15th on CD and vinyl.

Billboard reports that the band has signed a partnership with Fox Sports that will feature 48 of their songs throughout the World Series on Fox and the entire month of November on Fox Sports. The partnership will include “extensive use of 48 Pearl Jam songs across the promotional and music beds for this month’s World Series coverage, set to air October 23rd through 31st on Fox, and feature the group’s music throughout November as Artist of the Month across all Fox Sports properties.”

The deal includes all 12 tracks from Lightning Bolt, plus 36 songs from the band’s catalog including “Animal,” “Better Man,” “Black,” “Blood,” “Corduroy,” “Daughter,” “Even Flow,” and “State of Love and Trust.”

The article states that the band’s songs will be “featured in all types of music beds during the World Series, from opening teases and commercial bumpers to montages, as well as additional promotional inventory across Fox prime-time and cable networks in November.”

Band manager Kelly Curtis told Billboard that it was just over the last couple of years that the grunge rockers started to license more of their music.

“There was a period of time when we didn’t license much music. But for the past many years, we consider licensing requests using the same criteria we do for everything else: Do we like it? Would the fans like it? Does it provide a different forum for fans to hear the music? Is it something we can get behind? The band loves baseball, so this one was a no-brainer.”

In addition to the Fox Sports deal, NBC’s Late Night with Jimmy Fallon will highlight Pearl Jam’s extraordinary catalog for the entire week of October 21st through 25th to promote Lightning Bolt. Each night, the show’s musical guest will perform a specially selected song from the band’s expansive discography.

On Monday, October 21st, Fallon welcomes Soundgarden frontman Chris Cornell to perform the song “Footsteps” with the Avett Brothers.  The instrumental of this song previously appeared in a different form as the track “Times of Trouble” in the 1991 self-titled album by Temple Of The Dog, which featured Cornell collaborating with the members of Pearl Jam.

Fleet Foxes frontman Robin Pecknold will give his first television performance in nearly two years when he covers “Corduroy” backed by special guests on Tuesday, October 22nd.

Wednesday night, country music superstar Dierks Bentley will be joined by Pearl Jam lead guitarist Mike McCready and The Roots for a one-of-a-kind performance. Bentley previously covered “Wish You Were Here” as part of Late Night‘s Pink Floyd tribute week in 2011. His 2009 album Feel That Fire features a guest appearance by McCready on the song “Life on the Run.”

Pearl Jam closes out the week with performances on Thursday, October 24th and Friday, October 25th.  These will be Pearl Jam’s only television appearances in conjunction with the new album. The band has not appeared on network television since a two-night stand on Late Night in September 2011 in support of the retrospective film and book Pearl Jam 20.

Late Night with Jimmy Fallon airs weeknights at 12:35 am ET/PT on NBC. Check local listings.

Author: Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.

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