Pitbull among first ever Streamys Icon Awards winners

dick clark productions and Tubefilter have announced that leading entertainers Pitbull, Tyler Oakley, Michelle Phan, and Shay Carl will receive the first-ever Streamys ICON Awards presented by Samsung at the 4th Annual Streamy Awards Presented by Coca-Cola. The Streamy ICON Awards recognize the accomplishments of remarkable individuals who have demonstrated true leadership in online video and entertainment. The 2014 show will stream live from The Beverly Hilton in Beverly Hills, California on Sunday, September 7th at 7:30 pm PT/10:30 pm ET with hosts Grace Helbig and Hannah Hart.

“The Streamys have always honored emerging talent in the online video community, but this year, these innovators have engaged audiences with their creativity and impacted the zeitgeist like never before,” said Michael Mahan, President of dick clark productions. “It’s my honor to recognize Pitbull, Tyler Oakley, Michelle Phan, and Shay Carl with the inaugural Streamys ICON Awards Presented by Samsung for their accomplishments and social influence in online video and entertainment.”

Drew Baldwin Streamy Awards Executive Producer and co-founder of Tubefilter added “The Streamys ICON Award is the Streamy Awards’ highest honor, recognizing the creators who have made tremendous contributions to their communities through online video and social media.”

The inaugural Streamys ICON Awards will honor talent in four categories: Activism, Convergence, Entrepreneurship, and Inspiration, and include:

Activism: Tyler Oakley

Established as the biggest LGBT vlogger in the digital space, Tyler’s “It Gets Better” anti-bullying campaign became a global phenomenon, truly embodying social media for social good. His work with The Trevor Project has helped the organization raise over a half a million dollars, making him their highest individual fundraiser to date. His humor, talent, and devotion to pop culture have captured the hearts of a global audience—since posting his first video in 2007, Tyler’s channel has received more than 250 million views and 5.3 million subscribers, as well as two Teen Choice Awards. Tyler now appears as a regular correspondent for award shows and entertainment events, and hosts his own weekly podcast, “Psychobabble.”

Convergence: Pitbull

No other artist in the world better represents the current convergence of digital and traditional media than Armando Christian Pérez, aka Pitbull. He’s a globally successful musician, performer, business entrepreneur, fashion icon and actor whose career sales have exceeded 5 million albums and over 60 million singles worldwide. Pitbull has had #1 hits in more than 15 countries, his videos have over 5 billion views, and his social reach matches audiences of some television networks around the world. Pitbull also inked an exclusive overall deal with Endemol North America, creating his own production company Honey I’m Home. The two will develop and produce original content for television and the digital platform. He also played a critical role in launching the burgeoning tech and entertainment Emerge America conference in Miami, which he coined Silicon Paradise all that clearly define Pitbull as Mr. Worldwide.

Entrepreneurship: Shay Carl

Since Shay Butler, better known to fans as Shay Carl, joined the YouTube platform, he and his family have won the hearts of millions with their daily adventures on his SHAYTARDS YouTube channel. Shay was one of the first creators to risk turning online video into a full-time job, moving from Idaho to Los Angeles to build his own media empire. His entrepreneurial spirit created a community and a way of life that has become the foundation for the Streamy Awards. As a co-founding talent of Maker Studios, he ushered in the next-generation of digital artists helping to create a talent-first network that the traditional entertainment industry could no longer ignore. In March 2014, The Walt Disney Company acquired Maker Studios, setting a tremendous precedent in YouTube and online video history.

Inspiration: Michelle Phan

Michelle Phan is the quintessential digital pioneer who trail-blazed her way in the world of fashion and beauty on YouTube. With a growing global community of more than 6 million subscribers and recently achieving 1 billion views, Michelle has touched the lives of beauty enthusiasts around the world with more than 300 video tutorials and content. Recently, Michelle also signed an exclusive deal with Endemol Beyond USA to develop and produce original digital content. In August 2013, Michelle and L’Oréal launched em michelle phan, the first makeup line co-created by Michelle Phan and her community of beauty enthusiasts. Michelle is the Founder & Executive Producer for FAWN (For All Women Network), a women’s lifestyle network specializing in the development of female-focused premium content. She also co-founded ipsy, the online leader in inspiration commerce, and will release her first-ever book, Make Up: Your Life Guide to Beauty, Style, and Success in October 2014.

Recipients of the Streamys ICON Awards Presented by Samsung will be honored by their peers in the entertainment industry on the Friday night preceding the Streamy Awards. Musical sensation US THE DUO is set to perform.

In early 2014, US THE DUO vaulted to prominence via Vine. Their #6SecondCovers of Destiny’s Child and The Neighborhood songs gained major traction, but it was their medleys that launched them to stardom on the platform. Their mash-ups of Taylor Swift and Katy Perry songs caught the attention of BuzzFeed, iHeartRadio, and Business Insider and soon, their social media following grew to over 4 million. US THE DUO inked a deal with Republic Records in March 2014 making history as the first artists signed to a major label from Vine. Since then, their full-length original album, No Matter Where You Are, has reached #9 on the iTunes Pop Albums Chart, and landed Top 30 on the overall Albums Chart. The couple recently completed their first headlining tour with sold out dates throughout North America and have been featured by everybody from Good Morning America and The Today Show to Huffington Post, Yahoo! and VH1’s Big Morning Buzz.

Pre-live stream winners were announced on Thursday (Sept. 4th), during the Official Streamys Nominee Reception presented by What’s Trending and New Form Digital at the YouTube Space LA in Playa Vista, California. Fourteen other categories including Best First-Person Series, Best Comedy Series, Viner of the Year and Audience Choice Awards will be announced during the live broadcast.

Pre-live stream winners of the 4th Annual Streamy Awards include:

Channel, Show or Series – Overall

Best Companion (Channel, Show or Series) – Vandaveon and Mike (Key & Peele)
Best Non-Fiction or Reality (Channel, Show or Series) – Comedians in Cars Getting Coffee

Channel, Show or Series – Subject

Best Dance (Channel, Show or Series) – Jabbawockeez
Best Food and Cuisine (Channel, Show or Series) – Epic Meal Time
Best Health and Wellness (Channel, Show or Series) – Blogilates
Best Pranks (Channel, Show or Series) – Jack Vale
Best Science and Education (Channel, Show or Series) – Vsauce
Best Sports (Channel, Show or Series) – Red Bull

Special

Best Animated (Channel, Show or Series) – RWBY
Best Indie (Channel, Show or Series) – Little Horribles
Best International (Channel, Show or Series) – Noob (France)

Performance

Best Actress in a Comedy – Mamrie Hart, You Deserve A Drink
Best Actress in a Drama – Ashley Clements, The Lizzie Bennet Diaries
Best Actor in a Comedy – David Milchard, Convos with My 2-Year-Old
Best Actor in a Drama – Joey Graceffa, Storytellers
Best Collaboration – Zach Galifianakis and President Barack Obama, Between Two Ferns

Music

Best Cover Song – Pentatonix, Daft Punk Mashup (Daft Punk)
Best Music Video – Goku vs Superman, Epic Rap Battles of History
Best Musical Artist, Lindsey Stirling

Craft

Best Choreography – Mortal Kombat: Legacy II, Garrett Warren and Larnell Stovall
Best Cinematography – Devinsupertramp, Devin Graham
Best Costume Design – Epic Rap Battles of History, Sulai Lopez
Best Directing – Video Game High School, Matt Arnold and Freddie Wong
Best Editing – Kids React, Dan Seibert, Justin Reager, Benny Fine, Rafi Fine, and Jordan Towles
Best Original Score – RWBY, Jeff Williams
Best Visual and Special Effects – Action Movie Kid, Daniel Hashimoto
Best Writing – Epic Rap Battles of History, Nice Peter, EpicLLOYD, Zach Sherwin, Dante Cimadamore, and Mike Betette

Vine

Best Vine Comedian – DeStorm Power
Best Vine Creativity – Zach King

Campaign or Event

Best Brand Campaign – Need For Speed: Ken Block’s Gymkhana Six (Need For Speed)
Best Live Event – #Tubeathon 2013
Best Public Service – YouTube Stars Talk Health Care at the White House

Television

Best Television Show – Tonight Show Starring Jimmy Fallon

Author: Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.