The free festival will be held at Tower Park at Hemisfair Will Tip-Off full weekend of Men’s Final Four festivities
The NCAA and TNT Sports Live Events, alongside official NCAA Corporate Champions AT&T, Coca-Cola, and Capital One, have announced an incredible line-up of artists performing as part of the 2025 NCAA March Madness Music Festival in conjunction with the 2025 Division I Men’s Final Four. The free, three-day festival is set to take place April 4-6 at Tower Park at Hemisfair in San Antonio.
The March Madness Music Festival provides fans access to unforgettable entertainment and activations they won’t want to miss.
On Friday, April 4th, Grammy Award-winning artist Pitbull will headline the AT&T Block Party with an electric opening night performance. Following her first career Grammy for her breakthrough mixtape Alligator Bites Never Heal, Top Dawg Entertainment’s Doechii will bring the heat to AT&T’s Block Party. R&B sensation Ravyn Lenae opens the evening ensuring fans a night to remember. Since AT&T is all about speed, AT&T customers can connect to expedited entry through the AT&T Fast Lane. To get in, just show the AT&T icon on your phone screen.
On Saturday, April 5th, Coca-Cola Live! brings an unforgettable lineup of talent to the stage, topped by four-time Grammy-nominated Jelly Roll headlining a day of breakout performances. Grammy Award-winning artist, producer, songwriter, entrepreneur and global cultural icon T-Pain will also perform, bringing incredible vibes and fan-favorite tunes to the stage. Kicking off the afternoon, rising singer songwriter Willow Avalon will captivate the audience with songs from her debut album, Southern Belle Raisin’ Hell, on the Coca-Cola Live! Stage. This year, concertgoers can check out the Coca-Cola Chill House – a perfect spot to enjoy music and stay refreshed between sets. Fans will try Coca-Cola, Coke Cherry, and the newest flavor, Orange Cream. Don’t forget to visit our fun photo ops to show off your Final Four experience!
On Sunday, April 6th, Capital One JamFest® will be headlined by 11 time Grammy Award-winning Chris Stapleton. The night of music under the stars continues with Grammy-nominated Benson Boone who will sing his latest single “Sorry I’m Here For Someone Else.” Fresh off their first arena tour and a stop at Madison Square Garden, the soulful Denver-based octet Nathaniel Rateliff & The Night Sweats will ignite the stage with their electrifying blend of rhythm and blues. And American country music duo Brothers Osborne, six-time CMA Vocal Duo of the Year, will take the stage to perform their 2024 hit “Break Mine,” in a performance that promises to be a highlight of the evening at this year’s Capital One JamFest.
Eligible Capital One cardholders will receive entry through the Cardholder Priority Access Line, plus access to the exclusive Cardholder Lounge. Customers can also experience the weekend like a VIP with packages including tickets to the Final Four and National Championship, hotel, and VIP front of stage access to Capital One JamFest available on Capital One Entertainment.
The March Madness Music Festival is known to bring spectacular performances to music lovers each year. Performers who have helped celebrate Final Four weekend throughout the years include Mumford and Sons, Jonas Bros, Kendrick Lamar, Rihanna, Lil Nas X, Imagine Dragons, Katy Perry, Keith Urban, Zac Brown Band, Lady A, Weezer, Bruce Springsteen and the E Street Band, fun., Tim McGraw, The Killers, LL Cool J, Sting, Dave Matthews Band, Muse, Kings of Leon, Jimmy Buffett, KISS, Kenny Chesney, Fall Out Boy, and Twenty-One Pilots.
The NCAA March Madness Music Festival is an activation extension of the NCAA’s Corporate Champions and Partners marketing program, which TNT Sports and CBS Sports license and collaborate on as part of an agreement with the NCAA through 2032.
CBS Sports and TNT Sports will provide live coverage of all 67 games from the 2025 NCAA Division I Men’s Basketball Championship across four national television networks – TBS, CBS, TNT and truTV – and NCAA March Madness Live. Games airing on CBS will also stream live on Paramount+, and games airing on TBS, TNT and truTV will also stream live on Max. CBS will televise the Final Four, beginning with the National Semifinals on Saturday, April 5, and then the National Championship on Monday, April 7th.
