Pitbull, LiveXLive partner for multi-year deal

Agreement will take “Mr. Worldwide’s” first-ever Pay-Per-View Concert Series and Video Podcast global

Grammy-winning international superstar Pitbull has teamed with LiveXLive Media, Inc. — a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture — for a multi-year revenue-share content partnership. The deal will see the rapper producing and distributing a series of Pay-Per-View live stream concerts and original content, as well as launching his first video podcast, called Vodcast, which will air on LiveXLive’s recently-acquired podcasting platform – PodcastOne.

Pitbull and LiveXLive Chairman and CEO Robert Ellin discussed the deal on CNBC’s Closing Bell.

PItbull’s first move into Pay-Per-View live stream performances kicks off on Saturday, September 12th with four distinct events on consecutive weekends in September and October. Each show will include different themes, guests and staging. Ticket sales starting at $9.99 will go on sale August 14th on LiveXLive’s site and apps.

“It is an honor to partner with LiveXLive. Robert Ellin, Dermot McCormick and Norm Pattiz share the same vision when it comes to arts and commerce,” states Pitbull, whose legal name is Armando Christian Perez. “We are excited to produce our first pay-per-view live stream and podcast. We will also develop a platform for artists to create content in our new world that will inspire fans around the globe.”

Sponsorship opportunities and exclusive content will be available for brands in key categories. Future ticket bundles including VIP, merchandise, meet & greets and subscriptions will be announced at a later date.

Premiering this fall, LiveXLive will produce and distribute Pitbull’s first weekly video podcast on its own platform, including PodcastOne. Each week, Pitbull will host celebrity guests as they discuss entrepreneurship, culture, music, inspiration and all things “Mr. Worldwide”, reaching 102 million of Pitbull’s followers through social media.

“Pitbull is a world-class businessman and entertainer whose global reach and accessibility as an artist makes him ideal for the LiveXLive platform. Together we stand to prove the multiplatform approach to monetizing music through audio and podcasting, on-demand, live stream and pay-per-view experiences and merchandise, too. It’s an exciting time to be reinventing the content and distribution model for artists and to give consumers premium and exclusive content offerings,” states Dermot McCormack, president of LiveXLive.

Pitbull and LiveXLive will develop and co-produce all of the original and exclusive content which will be made available on LiveXLive’s wholly-owned and operated streaming and podcast platforms and cross-promoted across Pitbull’s various social media and branded channels. All content will feed into LiveXLive’s advertising, PPV, sponsorship and subscription offerings.

Since announcing PPV and digital touring in May 2020, LiveXLive has sold over thousands of PPV tickets in over 96 countries at an average ticket price of $27. LiveXLive’s PPV initiative was created as a revenue-share model to support artists during a time when concerts and touring are at a standstill. LiveXLive’s PPV platform allows artists to go direct-to-consumer and perform full length concerts and shows with unique behind the scenes footage, docureality-style coverage coupled with premium tiered pricing with tickets that include VIP experiences, exclusive merchandise, digital meet-and-greets, and other event-exclusive perks. Future scheduled PPV events include top artists such as Pitbull, K-Pop sensation Monsta X, Nelly, Jeremih and many more.

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Buddy Iahn
Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites. Email: info@themusicuniverse.com
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