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Pitbull partners with Sound Royalties

Sound Royalties advances royalty payments while allowing artists to retain ownership

Rapper Pitbull has partnered with music finance firm Sound Royalties. The company helps artists advance their careers while retaining ownership of their own creative works by advancing royalty payments paid through labels, Sound Exchange, songwriter royalties and performance royalties paid through music publishers and Performing Rights Organizations (PROs) such as ASCAP, BMI and SESAC, and music streaming royalties from Spotify, Apple Music and YouTube.

“Musicians need to know it is possible to get their music to fans without giving up ownership,” Pitbull says in a press release. “Alex and his team have developed an innovative solution that empowers artists to have more control in their careers by providing customized funding solutions without sacrificing their copyrights. I believe that long-term success is as much about the business as it is about the music, so partnering with Sound Royalties in their mission is a natural.”

Sound Royalties founder Alex Heiche started the company in 2014 to defend the rights of songwriters, producers and artists, while displaying the importance of those in the creative world to be fairly compensated for their work while retaining their music rights and royalties. The company also offers tracking and securing a variety of royalty payments.

“Recognition from a renowned artist such as Pitbull means so much to me on both a personal and professional level,” states Heiche. “I got into this business and founded Sound Royalties with the mission of creating better funding options for musicians to enhance their career, rather than siphon away their rights. In addition to his remarkable talent, I’ve always admired Pitbull’s similar commitment to helping fellow creatives grow and succeed.”

The company’s core business is offering royalty advances of anywhere from $5,000 to $10 million, without having to deal with credit issues, while preserving all rights to the artist’s music. To date, Sound Royalties, LLC has worked with a wide range of leading music industry professionals, including Grammy Award winners, platinum recording artists and notable music industry executives in every genre.