SiriusXM has announced it has joined with global music superstar Pitbull to create a channel featuring music by the international pop star as well as his personal musical selections.
The channel will be curated and presented by the pop star and entrepreneur and will feature music from across multiple genres exclusively for SiriusXM listeners. The channel will be anchored by a weekly show hosted by Pitbull. The new channel will be infused with Pitbull’s music – from his early days in Miami through his meteoric rise to international fame and his current hits. In addition, the artist will share music by fellow musicians.
Pitbull’s channel is scheduled to debut in early 2015.
“We are thrilled to team up with Pitbull in the creation of this exciting new music channel that will reach his massive audience. Pitbull is truly ‘Mr. Worldwide,’ and his music and collaborations have drawn legions of fans who will now have access to a full-time channel that he is creating especially for them,” said Scott Greenstein, President and Chief Content Officer, SiriusXM. “Pitbull will bring the excitement and energy of his live appearances to the channel, only on SiriusXM.”
“First of all, I want to thank SiriusXM for the opportunity to touch my fans in a more personal way,” said Pitbull (Armando Christian Perez). “I will also get a chance to play all the music that I love and grew up listening – most of all, we are going to have a lot of fun in the process – so, preparense [get ready] y daleeeeee.”
Pitbull’s channel is an example of SiriusXM channels created with iconic and prominent artists, including Bruce Springsteen’s E Street Radio, Jimmy Buffett’s Radio Margaritaville, Willie Nelson’s Roadhouse, The Pink Floyd Channel, B.B, King’s Bluesville, Elvis Radio, Siriusly Sinatra, Ozzy Osbourne’s Ozzy’s Boneyard, Pearl Jam Radio, Eminem’s Shade 45, Tiesto’s Club Life Radio and Neil Diamond Radio.