Malone becomes the brand’s latest partner & investor
Post Malone has invested in the viral prebiotic soda brand Poppi. Malone, who recently made a lifestyle change in part by giving up traditional soda, found his perfect match in Poppi which contains five grams of sugar and 25 calories per can.
Since his now-famous public breakup with traditional, sugary soda, Malone has been drinking the full-flavored, deliciously refreshing modern soda. The authenticity of his personal soda story, the positive impact it has had on his health, and his genuine love for the brand quickly got the attention of the Poppi team, including Texas-based founders Allison and Stephen Ellsworth.
“The partnership was so authentic for both Poppi and Post, and we could not be more excited,” states Poppi co-founder and Chief Brand, Allison Ellsworth. “We’re on a mission to revolutionize soda for the next generation, and who better to help us usher that message than global superstar Post Malone who has such an impactful, personal story to share.”
“I’m excited to partner with Allison, Stephen and the entire Poppi team to bring the future of soda to everyone :)” Malone adds.
Poppi is debuting a custom 12-ounce can of Wild Berry Poppi, Malone’s favorite flavor, exclusively at Kroger. Labeled Posty’s Soda, the unique can tells his story of quitting soda until he found Poppi, with a classic Malone aesthetic and nod to Texas, where both he and Poppi are from. Further, Kroger customers can enter to win one of five sets of tickets to an upcoming Post Malone concert through October 15th.
what more can we say? @PostMalone knows best 😋 pic.twitter.com/fwnSRBYdDH
— poppi (@drinkpoppi) September 16, 2024
