A San Francisco radio station has been playing rapper Nelly’s “Hot In Herre” for more than 24 hours straight. Univision-owned Latino Mix KVVF 105.7 FM began playing the 2002 single at 3 pm Friday on an endless loop. Many have taken to social media with the hashtag #Nelly1057 wondering if the station has been hijacked, if a DJ quit or if something else was brewing at the station.
Something else is the culprit as the station is pulling a classic radio stunt ahead of a format change in the near future. Radio Insight reports that Latino Mix 105.7 is switching formats to an English-language contemporary rhythmic brand, Hot 105.7.
The station launched a Facebook page on March 11th, but no word on when the station will officially switch to the new format and begin playing other artists. Perhaps on Monday? Bay Area listeners will have to tune in to 105.7 to find out while the rest of world can stream it online.
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