Trio is Apple Music’s Global Up Next artist
London-based girl group Flo releases their new song “Not My Job.” To coincide with this release, the trio has been announced as Apple Music’s prestigious Global Up Next artist, geared towards identifying, showcasing and elevating rising stars and following in the footsteps of Billie Eilish, Khalid, Jessie Reyez, Holly Humberstone, Koffee, Sigrid and Clairo. Flo has also revealed a documentary they filmed in London with Apple.
“We are obsessed with ‘Not My Job’ and feel like every single day we say ‘it’s not my job’ to someone,” the ladies state about the track. “Everyone solves issues other people have created, whether it’s in a romantic relationship, family drama or at work, and sometimes you just gotta say, ‘It’s really not my job.’ It was pretty cool that Kelly Rowland came into our session when we were putting the finishing touches on our vocals with MNEK in LA. She knows the job!.”
Nineteen and 20-year-olds Renée, Jorja and Stella release their colossal new single “Not My Job,” a masterclass in R&B and pop harmonies, with a blinding bassline and undulating metallic beats, that is reminiscent of classic 2000’s R&B, but with the London grit and attitude of three young black women who know their voice. “It’s not my job to make you feel comfortable…it’s not my job, if you ain’t being vulnerable…it’s not my job to make you feel like a man.” It was while in LA that Flo finessed “Not My Job,” a song which started over the summer during a session by debut EP The Lead‘s executive producer MNEK, and as they finished their soaring vocal takes, none other than Kelly Rowland paid them a visit in the studio.
In the six months since the release of Flo’s debut single “Cardboard Box,” R&B and hip hop luminaries such as Brandy, JoJo, SZA, Victoria Monét and Missy Elliott, as well as girl group royalty – none other than Destiny’s Child’s Kelly Rowland and Sugababes – have all co-signed the British R&B girl group. “Cardboard Box” has become the biggest girl group opening statement in over a decade, with eight million plays on Spotify and 3.5 million views for the official video, while also winning the coveted Spotify fan-voted Who We Be “Song of the Summer,” beating stiff competition from Burna Boy and Drake.
Flo released their debut EP The Lead at the height of summer to critical acclaim, which amassed over 10 million streams in just one month, and represents the personal and professional growth of a girl group who have created a sound that hasn’t been heard in the music scene for decades. Sparking a cultural conversation about the future of British R&B, Flo has already received a nomination for “Female Artist Of The Year” at the GRM Daily Rated Awards 2022, alongside Little Simz, Mahalia and Cleo Soul, as well as being nominated for “Best New Artist of 2022’ at the inaugural GUAP Gala. Flo is also set to perform at British R&B star Mahalia’s very own club night on October 18th at Moth Club in the UK, which sold out in under 20 minutes.
