Reba McEntire inks new record deal as the first NASH Icon artist

Reba McEntire is the first artist to sign on the NASH Icons label, a partnership between Big Machine Label Group and Cumulus Media that showcases Nashville’s most iconic talent from the last 25 years.

Beginning with a montage of some of McEntire’s biggest hits, the flamed hair multi-faceted singer stopped by America’s Morning Show on Tuesday (Oct 21st) to make the surprise announcement with host Blair Garner.

“Oh boy, the pressure’s on, isn’t it?” McEntire exclaims. “I am going to sign with Big Machine Record Label – NASH Icon – and it’s with [Cumulus Executive Vice President & Co-Chief Operating Officer] John Dickey and his team at Cumulus. So we’re going to start a new record label and I’m going to be the first artist to be signed.”

While many fans were speculating an album or single announcement, McEntire did stay one is currently in the works, although no time table was given.

“We’ve been recording an awful lot in the last couple of months,” she claims. She’s recorded 11 songs so far with three more scheduled and claims she wants to “out do” herself with newer songs, “So, I record and I keep lookin’ and lookin’.”

“So we’re going to start a new record label and I’m going to be the first artist to be signed.”

Scott Borchetta, head of Big Machine Label Group, joined Dickey and McEntire in the studio to officially sign the contract live on the radio with the new label.

“As Reba and I get to enter into another phase of our business relationship that dates back to 1991, I am again reminded of the power of all things Reba. Her presence, her vocal prowess, her song selection, her passion… it’s unequaled in her multi-decade career and we will again blaze new trails together,” Borchetta states. “I can’t think of a more important artist or voice to crown as our first Icon artist as there are none truer to the definition.”

No word on when the new music will be heard.

McEntire teased the announcement via social media last week.

Hear the entire segment below.

Author: Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.