Rita Ora releases ‘Finish Line’ for ESPN docu-series ’37 Words’

Song was written by Diane Warren

Disney Media & Entertainment Distribution Networks and Hollywood Records announce the release of the song “Finish Line” via all digital platforms. The song is performed by global superstar Rita Ora, written by award-winning songwriter Diane Warren, and is the soundtrack for ESPN’s upcoming four-part Title IX docu-series, 37 Words. A true passion project across the company, ABC Owned Television Stations’ race and culture team played a pivotal role in securing the song and was part of a majority-women-led team responsible for the creative vision of the “Finish Line” music video. An exclusive clip of the music video premieres Sunday, May 15th, during ABC’s American Idol. Emmy Award-winning producer and host Ryan Seacrest will interview both Ora and Warren live.

“Finish Line” is a women empowerment anthem that will support 37 Words, a four-part ESPN docu-series from documentary filmmakers Dawn Porter and Nicole Newnham, as part of The Walt Disney Company’s Fifty/50 initiative led by ESPN. The Fifty/50 initiative commemorates the 50th anniversary of the passing of Title IX, the federal civil rights law that prohibits sex-based discrimination in any educational institution receiving federal funding and gave women the equal opportunity to play.

“As we celebrate the 50th anniversary of Title IX across The Walt Disney Company, it is a true gift to have two such prolific, powerhouse artists as Rita Ora and Diane Warren contribute their talent and passion to a song that celebrates and encourages girls and women around the country,” states Debra OConnell, president of Networks for Disney Media & Entertainment Distribution. “‘Finish Line’ is a fantastic and empowering anthem, brought to life by an extraordinary and inspiring group of women. I’m incredibly proud of this collaboration and thrilled to showcase it on our Networks as part of the Fifty/50 initiative.”

“I knew that I wanted to be a part of the Fifty/50 initiative because it celebrates the 50-year anniversary passing of Title IX,” shares Warren. “This powerful initiative inspired me to write ‘Finish Line’ as an uplifting anthem that reminds us to never give up the fight. It may be 50 years since the law was passed, but we are still pushing for the fundamental human right of equality. Rita Ora understood the message of never giving up within this song. She sang it so movingly with the conviction it needed.”

“I love working with Diane. She is such a brilliant songwriter and collaborating with her is always a joy,” adds Ora. “When she brought this song to me, I was so moved by the lyrics and the passion they evoked and knew instantly that I had to be involved with the project. The fight for women’s equality is a global issue. Every day, women around the world are fighting to be seen, heard and respected. We must continue to work to empower one another as we strive to make equality a reality for women in every part of the world.”

A women-led executive and creative team came together to ensure that diverse women spearheaded all elements of the “Finish Line” production. The collaboration is an intentional nod of empowerment and respect to Title IX women who broke barriers and paved the way for many. The “Finish Line” project was led by Adrianne Anderson, vice president of Content Development & Marketing, KABC TV-Los Angeles, and Nzinga Blake, race and culture executive producer, ABC Owned Television Stations.

Collectively, the ABC team decided to use the power of the Disney brand, tapping into internal resources and talent to launch this project. In an unprecedented move, the station group made the decision to produce and direct the music video in-house and work with Disney Music Group’s Hollywood Records to produce the song, collaborating closely with ESPN.

Viewers will hear the song in ESPN’s docu-series 37 Words when it parts one and two premiere on June 21st and three and four on June 28th at 8 pm on ESPN.

Default image
Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites. Email: info@themusicuniverse.com

Articles: 13181