A NYC pop-up shop will be held on August 9th
Run DMC, one of the most influential acts in the history of hip-hop, commemorates the officially proclaimed Run DMC Day on Friday, August 9th with a pop-up experience in New York City. The activation will be located at the Billionaire Boys Club flagship in partnership with streetwear brand, Terri Projects, giving fans access to 150 limited edition tees in addition to Darryl “DMC” McDaniels’ official DMC Cookies. Doors will open on August 9th at 7 Mercer Street.
The pop-up will be open to the public on August 9th from noon until 7 pm with music from the founder of Terri Projects and Kid Laroi’s DJ, TJ Mizell, alongside Internationally-renowned DJ, TGUT. The one-day experience is being produced in partnership with Bravado, Universal Music Group’s industry-leading merchandise and brand management company, Adidas Originals, and Geneius, an NYC-based experiential marketing agency.
