Sam Smith unveils ‘Unholy’ video

Clip stars Smith and Kim Petras

Sam Smith unveils the official video for their new single, “Unholy” featuring Kim Petras. Directed by Floria Sigismondi (The Runaways film, David Bowie, Christina Aguilera) and choreographed by French dance collective (LA)HORDE, the clip follows a john who ducks out on his wife and sneaks off to his favorite sex club cabaret, where he soon finds his guilty pleasures revealed in a very public manner.

Leading a diverse and Queer cast, Sam Smith stars as the singing MC and Kim Petras as a dancer in a lustful extravaganza of costume, dance, and sexual power. Imagine the spectacle of Bob Fosse rubbing up against the unrestrained nihilism of A Clockwork Orange. Look for cameos by Gottmik and Violet Chachki from RuPaul’s Drag Race and porn star Paddy O’Brian.

Since its release, “Unholy” has become a global smash. The lead single from Smith’s hotly tipped fourth studio album, “Unholy” debuted at No. 1 on the UK Official Singles Chart– marking Smith’s eighth song to top the tally. “Unholy” also hit No. 1 worldwide on Apple Music and Spotify. Within the first 24 hours of release, the track ranked among the Top 10 Spotify debuts of all time. “Unholy” is Petras’ first No. 1 single at Spotify, Apple Music and iTunes and fueled the biggest streaming day of her career on Spotify, with over 10 million listens across her catalog. TikTok creations with “Unholy” are fast approaching 500,000.

The song is an ambitious departure for Smith, who describes it as their most audacious track yet. Crafted around a sultry Arabic scale, “Unholy” delivers a multi-voiced, menacing sound collage with instant club appeal, underpinned with a throbbing bass.

Buddy Iahn
Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites. Email:

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