The rapper teamed with Tajana Tokyo for the video
Multi-platinum-selling recording artist and entrepreneur Saweetie returns off the heels of a very eventful summer with her new single, “Is It The Way,” released via Warner Records. Sampling Jill Scott’s classic “The Way,” Saweetie adds her unique flavor to the track with her empowering verses. Dedicated to women globally, the song celebrates strength, and individuality, and showcases the ICY Girl mentality.
Directed by the visionary Tajana Tokyo, the accompanying music video is a cinematic journey through the vibrant streets of London, bathed in a sleek, icy-blue hue. Saweetie serves unstoppable looks and undeniable energy, strutting with confidence in a head-turning fashion that sets the vibe for a bold new chapter. “Is It The Way” is more than just a song—it’s an invitation to Saweetie’s world, celebrating her style, allure, and unapologetic individuality.
Saweetie sat with Jennifer Hudson for an intimate and exclusive interview discussing her new single, video, and upcoming projects, as well as her personal growth and the new era she’s embarking on. Her vulnerability and transparency during this candid conversation are admirable.
Earlier this month, Saweetie’s summer anthem “Nani” advanced to No. 1 on Billboard’s Rhythmic Airplay chart, marking her fourth chart-topping hit in the category. Her unapologetic track “My Best” earned a spot on former US President Barack Obama’s Summer 2024 Playlist.
She also released the lush anthem “Richtivities,” and surprised fans at Diljit Dosanjh’s sold-out show at the Crypto Arena to perform their lively collaboration “Khutti.” Continuing her foray into television, Saweetie guest starred on an episode of Starz’s hit series BMF and served as a mentor on NBC’s The Voice.
