Taylor Swift made headlines last week when her entire catalog disappeared abruptly from Spotify. During Friday’s (Nov 7th) Sixx Sense with Nikki Sixx broadcast, Big Machine Label Group President and CEO Scott Borchetta explained to host Nikki Sixx the reasoning behind pulling Swift’s entire catalog from the popular music service despite being on more than 40 million users’ playlists at the time.
“The problem we have with Spotify is that they don’t allow you to do anything with your music,” Borchetta states. “They take it and they say, ‘We’re gonna put it everywhere we want to put it and we really don’t care about what you want to do. Give us everything you have and we’re going to do what we want with it’, and that doesn’t work for us.”
Borchetta states that her music is still available on paid streaming services, such as Rdio and Beats Music.
“We determined that her fan base is so in on her,” he states. “It’s like let’s pull everything off of Spotify and any other service that doesn’t offer a premium service. Now if you are a premium subscriber to Beats or Rdio or any of the other services that don’t offer just a free-only, then you will find her catalog.”
“The problem we have with Spotify is that they don’t allow you to do anything with your music.”
Borchetta also shared why fans won’t hear her new album, 1989, on any free streaming service for the first three to four months after its release.
“For all of Taylor’s records in the streaming era, if you will, we have never put them on any free streaming services for the first 90 to 120 days,” Borchetta explains. “And the reason being is we never wanted to embarrass a fan. What I mean by that is if this fan went and purchased the record, CD, iTunes, wherever, and then their friends go ‘Why did you pay for it? It’s free on Spotify,’ we’re being completely disrespectful to that superfan who wants to invest and believes in their favorite artists.”
Borchetta claims that other artists are starting to follow the same decision by removing their music from free streaming services. “It’s already happening,” he claims. “I’ve had calls from so many other managers and artists. There’s a big fist in the air about this. Spotify is a really good service, they just need to be a better partner and there is a lot of support for this.”
He continues, “It’s a very good player. It’s a good service. And they’re just gonna have to change their ways on how they do business. If you’re going to do an ad supported free service, why would anyone pay for the premium service? Music has never been free. It’s always cost something.”
Author: Buddy Iahn
Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.