Selena Gomez’s Rare Beauty announces $100m Rare Impact Fund

One percent of Rare Beauty sales and partner donations to form one of the largest known funds in support of mental health from a corporate entity

Rare Beauty, the mission-driven beauty brand founded by Selena Gomez, has launched the Rare Impact Fund, which will raise $100 million over the next ten years to help address the gaps in mental health services for underserved communities. From the first Rare Beauty product sold onward, one percent of all sales, as well as funds raised from partners, will be dedicated to the Rare Impact Fund that aims to increase access to mental health resources. Mental illness impacts one in five adults in the United States each year. The Rare Impact Fund will join with partners to mobilize its ambitious goal of raising $100 million in funding and become one of the largest known funds in support of mental health from a corporate entity.

“I’m so grateful to be surrounded by a team that’s helped make the Rare Impact Fund a reality,” states Selena Gomez, founder of Rare Beauty. “Since the brand’s inception, we wanted to find a way to give back to our community and further support people who needed access to mental health services, which have had a profound impact on my life. Rare Beauty is focused on helping people feel more connected to one another and less alone in the world. The Rare Impact Fund will make a direct impact on many lives and, ultimately, make a difference in the world. I’m proud of the work we’ve begun to do with our partners to offer these services to anyone who needs support.”

With the Rare Impact Fund, Rare Beauty is cultivating partnerships with leading foundations, nonprofit organizations, and companies to make a measurable impact on mental health by helping people feel more authentically connected by providing the tools, resources, and mutual support they need to thrive.

“Our goal is ambitious. We want to raise $100 million for mental health in the next ten years,” shares Scott Friedman, CEO of Rare Beauty. “With the launch of the Rare Impact Fund, we will create one of the largest philanthropic efforts focused on mental health in the world. The funds will go toward increasing access to mental health services, particularly for underserved communities.”

Rare Beauty has also created the Rare Beauty Mental Health Council, composed of expert advisors from leading universities, organizations, and companies focused on mental health. The Council will guide the company’s strategy to ensure maximum impact. Members of the Rare Beauty Mental Health Council include Dr. Marc Brackett of the Yale Center for Emotional Intelligence and author of the book, Permission to Feel, Dr. Scott L. Rauch, MD, president and psychiatrist in chief for McLean Hospital, Dr. Jane Delgado of the National Alliance for Hispanic Health, Elyse Fox, Founder and CEO of Sad Girls Club, Katrina Gay, National Director, Strategic Partnerships of NAMI, Justin Tranter, singer, songwriter, and activist, Lindsay Peoples Wagner, Editor in Chief of Teen Vogue, Gretchen Rubin, bestselling author of The Happiness Project, Jennifer Cohen, VP Merchandising, Makeup at Sephora, and Kit Hayes, Global Social Impact at YouTube with more members to be announced.

Buddy Iahn
Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites. Email:

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