The song celebrates the World Cup
Shakira’s brand new video for “La La La (Brazil 2014)” featuring Carlinhos Brown is available now . The video was directed by Jaume de la Iguana, who has previously shot many of Shakira’s videos including “No,” “Gypsy,” “Rabiosa,” “Loca,” “La Tortura,” and others, and features cameos from Soccer Stars Gerard Pique, Eric Abidal, James Rodriguez, Cesc Fabregas, Sergio Kun Aguero, Lionel Messi, Radamel Falcao and Neymar Silva da Santos Junior, as well as an appearance by Shakira’s son Milan, and legendary Brazilian Musician and Producer, Carlinhos Brown, who is featured on the song. “‘La La La (Brazil 2014)” featuring Carlinhos Brown is a featured track on One Love, One Rhythm: The Official 2014 FIFA World Cup Album.
More than just a music video, “La La La” also includes an important social message, as Shakira and Activia teamed up to support the World Food Programme (WFP) in its goal to build a world with zero hunger, and will be donating funds to support the WFP’s School Meals Programme, helping deliver 3,000,000 additional school meals to support good nutrition for children in need.
“‘La La La (Brazil 2014)’ celebrates the World Cup, the single largest sporting event in the world, and one with an unparalleled ability to unite both people and nations,” Shakira states. “I wanted to capitalize on the world coming together in celebration to also raise awareness and make a contribution towards nourishing kids and eradicating malnutrition by supporting The World Food Programme’s school meals initiative, together with Activia. 66 million primary school age children attend classes hungry–we will be making a donation in order to help provide three million school meals to children worldwide, which aside from fighting malnutrition also increase enrollment and attendance, support local farmers and agricultural communities, and encourage parents to keep their kids in school.”