Shania Twain’s sound gets more pop; more personal on ‘Now’

Shania Twainโ€™s first album in 15 years drops at midnight ET

Country and pop shine a little brighter now that its biggest female crossover star has returned to the recording studio. True to the albumโ€™s name, Shania Twain updates her singular sound for the here and Now.

Many tracks on Now blend country instrumentation with pop production. This has been a winning formula for the multi-platinum โ€œQueen of Country Popโ€in the past. However, this album brings her sound into the 21st century.

In an age where the Taylor Swifts and Eric Churches of the genre are tipping the scale of the pop-country ratio, Shania brings her own mixtures of synths in with fiddles, mandolins, and banjos for something that leans significantly more pop for her than in the past.

The country arrangements are the accents, while the beats themselves take centerstage. โ€œHome Nowโ€ features a synth drum heavily, pulling the pop elements in front of a subtle fiddle arrangement.

โ€œSwinginโ€™ with my Eyes Closedโ€ and โ€œRoll Me on the Riverโ€ uses their country instrumentation to a pop rhythm, creating that classic Shania blend. โ€œMore Fun,โ€ a song one would expect to be a jumping fiddle tune, is actually a power ballad to rival โ€œFrom this Moment On.โ€

By-and-large a mid-tempo offering, the peppier songs on this album especially stand out. โ€œKiss Me and Make Upโ€ could be the country-pop interpretation of the Sia hit โ€œCheap Thrills,โ€ while โ€œYou Canโ€™t Buy Loveโ€ is a wonderful sister song to track before the first single, โ€œLifeโ€™s About to Get Good.โ€

However, Twainโ€™s voice is never better than on the numbers that strip away production. The pieces โ€œBecause of Youโ€ and โ€œAll and Allโ€ really put the storytelling ahead of the music, the hallmark of any country record.

Speaking of โ€œAll in All,โ€ it is one of two songs on the special Deluxe edition of Now. It tells the story of Shaniaโ€™s career, specifically her rise in the 90’s, coupled with her struggle with vocal dysphoria. She paints her personal journey against the backdrop of the world, singing, โ€œLove and hate they both burn/Peace and war they take Turns.โ€ The second song, “Solider,” is a song of searching for love, set to an appropriately slow-marching melody.

Listeners to this album will notice a singular theme: Ms. Twainโ€™s breakup from longtime partner in life and music, Robert โ€œMuttโ€ Lange. While many of her songs cover the theme of love lost, they are obviously written at different periods in Twainโ€™s life. She wrote every song on this record herself. In the latter quarter of the record, the songs become cheerier, as Ms. Twain chronicles her journey to discovering that can love again.

In this way, Now comes off as a musical diary. Many artists market their albums as โ€œthe most personal thingโ€ they have done. But, underneath all the synthesized fiddles and subtle mandolins, Shania means it.

Matt Bailey
Matt Bailey

Matt Bailey is a media producer currently located in Washington, DC. He has worked as a writer, producer, and host in a variety of mediums including television news, podcasting, daytime television, and live entertainment. He joined The Music Universe in 2016. Since then, Bailey has traveled across the country to review hundreds of concerts and interview some of music's biggest hitmakers. Bailey truly believes in the unifying power of experiencing live music. To reach him, please email matt@themusicuniverse.com.