A concert production of the Artists Den filmed for future television broadcast
On July 26th, Rolling Stone will host 500 music industry insiders, influencers and a select group of fans at a raw industrial event space in Brooklyn, as singer-songwriter Shawn Mendes headlines a very special event presented by YouTube Music. Mendes, who has scored seven consecutive platinum or multi-platinum singles (soon to be eight with “In My Blood”), will perform live and participate in an intimate chat moderated by Rolling Stone staff writer Brittany Spanos. As part of Rolling Stone’s first live event under their relaunch initiative, the concert will be filmed for the Emmy-nominated series Live From The Artists Den.
The co-branded event kicks off a year-long partnership between YouTube Music and Rolling Stone which will include exclusive integrated and immersive digital content and various experiential consumer and artist experiences. The event celebrates the recent, much-anticipated redesign of the magazine and website as well as the recent launch of YouTube Music.
Rolling Stone’s iconic brand has dramatically expanded their editorial staff, rebuilt from the core out, and made music their central focus again, along with politics and pop-culture. The magazine has modernized its look, with a larger and sleeker format, and gone from a bi-weekly to a monthly publication, while the website has also undergone a significant redesign that reflects a strong editorial voice, adding enhanced original video, more photo galleries, and integrated speed and readability.
Following Shawn Mendes’ performance, Q&A, and party celebrating this key moment for the brand, the event will conclude with a special after party performance by the Grammy-winning Jamaican musical group Toots & The Maytals. The band’s prolific front man, Toots Hibbert, known as the man who coined the term reggae, was named one of the 100 Greatest Singers by Rolling Stone in 2010.
