Entertainment icon partner with Avalanche and OP3N to produce innovated musical film
American Idol and So You Think You Can Dance creator and Spice Girls founder Simon Fuller has partnered with OP3N and the Culture Catalyst – a recently announced $100 million commitment to fostering arts and entertainment projects on the Avalanche blockchain – to develop and produce an innovative musical film with the world’s first global pop group Now United.
The musical is a live-action musical film featuring members of Now United and original songs. It will be available to the NFT pass holders on the recently launched OP3N app. The mission of the project is to inspire schools everywhere to create their own versions of performances from the musical and compete for honors within the OP3N platform through community voting.
“This project allows me to redefine how an audience can engage with content. Not only can it be enjoyed simply as entertainment, but you can actually participate, initially through learning and then by creating your own version of the musical with your friends or school. It is a celebration of the art of musical theater and the passion for self expression and new technology that allows people to get involved in ways never before imagined,” Fuller shares.
Using the native video and music player on the OP3N app, NFT pass holders will also be able to stream the The Musical and access a broad range of related content including rehearsals, choreography lessons and interviews with the cast. The Op3n app will also facilitate submissions and voting on a competition based on the Musical, as well as the purchase of NFTs.
OP3N, a launchpad for IP and communities in Web3, recently partnered with the Avalanche Foundation to launch and co-finance Culture Catalyst – a $100 million initiative to redefine the entertainment business model. Culture Catalyst will fund and support the development of arts, entertainment and culture projects on the Avalanche public blockchain.
From creator-inspired tokens to NFTs, decentralized tech is redefining the way arts and entertainment is created, financed and consumed. The OP3N – Avalanche initiative is designed to inspire a diverse range of blockchain-based creator communities’ projects and provide funding for emerging artists, entertainers, filmmakers and musicians who are looking to expand beyond traditional channels and expand paradigms for ownership.
Culture Catalyst recently announced projects with Grimes for an Intergalactic Children’s Metaverse Book that will be released later this year. Additionally, singer-songwriter Ava Max announced her partnership with Culture Catalyst for the launch of her next music video in collaboration with iconic director Joseph Kanh. Culture Catalyst comes after OP3N’s $10 million seed funding round that brought together heavyweights from the worlds of entertainment, tech and gaming.
