Broadcaster teams with American Express to shop local
SiriusXM is taking its popular Small Stage Series on the road this summer. The broadcaster has teamed with American Express to feature special performances from five top artists at small venues in cities across the U.S. Together, the companies will put small businesses in the spotlight by encouraging consumers across the country at each concert stop to Shop Small.
SiriusXM’s Small Stage Series Presented by American Express will take place in multiple cities across the US from July to September, allowing fans to see some of their favorite musical artists perform at small, iconic venues. The concert series will kick-off with Måneskin on Thursday, July 28th in the Lower East Side neighborhood of New York City. More artists, cities and dates will be announced throughout the summer.
“Since launching SiriusXM’s Small Stage Series we’ve aimed to shine a spotlight on local venues across the country by bringing performances from groundbreaking and often stadium level artists,” shares SiriusXM’s President & Chief Content Officer Scott Greenstein. “We are excited to come together with American Express to further support local communities and small business by joining forces for their Shop Small initiative with SiriusXM’s Small Stage Series.”
Leading up to each concert, American Express will partner with local businesses and restaurants surrounding the venues in each city to provide eligible AMEX card members with a $30 gift card at a small business that can be used towards shopping, dining and more in the local communities, while supplies last. The multi-city concert series kicks-off in tandem with the release of the new 2022 Shop Small Summer survey, which reveals that shopping small can help inject as much as $793 billion into the national economy this summer.
In advance of the concert series, American Express is building on its “Let’s Go Shop Small” campaign, debuting geo-specific QR codes on digital out-of-home advertising to make it easy for consumers to discover local bookstores, restaurants, clothing, barber shops and more. When a consumer scans a QR code, they will be provided with information about nearby local businesses from the American Express Shop Small Map. The company also updated its Shop Small Offers Hub which features unique offers for eligible American Express Card Members from small businesses.
Ahead of each performance, the companies are curating shopping and dining guides which include recommendations in the concert venues’ neighborhoods. Fans located outside of the five communities can be part of SiriusXM’s Small Stage Series Presented by American Express by listening to the performances and interview content from each artist on SiriusXM radios and on the SXM App.
