The exclusive line showcases new strains, collectible photos and reimagined Death Row iconography and mementos
When Snoop Dogg acquired Death Row Records (DRR) in 2022 and launched Death Row Records Cannabis in January 2023, he vowed to restore the label to its former glory, championing artists, hip-hop, and cannabis culture. That promise is being fulfilled by introducing a limited edition collection honoring one of DRR’s most legendary artists, 2Pac.
2Pac joined DRR in 1995 and swiftly became one of the most influential rappers. Beyond his music, 2Pac was a powerful voice for political and social change, using his platform to advocate for Black America.
Significantly, Snoop Dogg chose 2Pac for DRR Cannabis’ inaugural artist collaboration. Their connection is rooted in a shared history that goes beyond the label, with 2Pac famously handing Snoop his first blunt, a story Snoop recalled as he inducted 2Pac into the Rock & Roll Hall of Fame in 2017.
“That first blunt sparked a friendship that ran deep,” Snoop reminisces. “We’ll always have his music, but this is another way I can bring what was meaningful to 2Pac to his fans.”
Customers can choose from one of five strains: a crowd favorite, an Alien OG, and Take 1, Take 2, Take 3, Take 4 – phenotypes from the same parent genetics. Fans can vote for their favorite “Take” through a QR code, where the winning “Take” will cut the exclusive and permanent 2Pac collection, due out this fall. In addition to the jarred flower, customers will receive one of four never-before-released collectible photos of 2Pac in front of a DRR graffiti-covered wall, and a DRR matchbook recreated precisely from the shoot.
This exclusive release will initially be available in select California dispensaries by Friday, July 19th, with a planned release in Michigan through their partner, Pleasantrees, later this year.
