NFT drop is in partnership with Harlem Globetrotters
Snoop Dogg is starring in a new NFT sitcom which features the Harlem Globetrotters. The drop is part of a joint campaign that includes the release of a limited edition Snoop Dogg/Globetrotters NFT drop collection. Available exclusively through crypto promotion site VAST, the NFT drop will include Snoop Dogg’s new Harlem Globetrotters theme song as well.
Marking the NFT drop as part of the Globetrotters’ New Tech, New Trainer, New Tour campaign, the NFT sitcom, Da Dogg Gone Gym features a 1970’s era Snoop Dogg as a Globetrotter trainer along with Bay Area dancer and viral sensation Junebug. Complete with canned applause and laugh tracks, the sitcom serves up the same lighthearted appeal and basketball cred that define both the Harlem Globetrotters and Snoop Dogg.
“It’s been a dream come true for our Globetrotter players to work with the iconic Snoop Dogg,” says Sunni Hickman, VP of marketing and sales. “His passion for basketball and baller culture is second to none; to have him as part of our team has been super dope.”
Snoop Dogg has been an active player in the NFT space since March 2021 when he first dropped an original track called “NFT,” and “Snoop Dogge Coins.” In September, it was revealed that Snoop Dogg was the real-life buyer behind NFT kingpin Cozomo de’ Medici. Using the alias, the hip hop legend amassed an estimated $17 million in holdings, including nine CryptoPunks, some of the oldest and most sought-after NFTs around.
The NFT Sitcom drop was a coordinated effort developed by several creative teams, including the visionary talents at gaming and promotional network VAST, Amusement Park Entertainment, and creative strategy leader Brand Positioning Doctors.
The Snoop Dogg/Globetrotters collaboration announcement follows the rapper’s 50th birthday with the first-ever Snoop Dogg’s INDOGGO Gin national tour. Along the journey, the tour bus will make stops in various cities where INDOGGO Gin will host pop-up liquid tastings, fun activations for partygoers and exclusive giveaway opportunities for 21+ crowds.
Snoop recently teamed with fellow rapper Problem for “Dim My Light.” Produced by Audio Anthem, the MC’s drop the tempo with a brutally honest message for the slackers who talk big, are too lazy to really work, and always have an excuse.
This week, fans can see Snoop Dogg with Martha Stewart in Snoop and Martha’s Tasty Halloween, a competition series featuring talented bakers who face off in a delectable Halloween showdown. The one hour special hails from BuzzFeed Studios, Magical Elves and the minds of Tasty, the world’s largest digital food network. It begins streaming on Thursday, October 21st on Peacock.