Virgin Music Group & Splash Music team with the duo to create a unique performance and fan meet & greet
Virgin Music Group has teamed up with Splash, creators of Splash Skate and Music on Roblox, to create a special moment for Sofi Tukker, one of music’s most positive and dynamic dance music duos on the global music scene. More than 80 million people interact with the popular gaming and experiences on Roblox daily.
On Friday, August 30th at 8 pm ET/5 pm PT, fans of the band can attend a meet and greet on Roblox and hang out with Sofi Tukker bandmates Sophie Hawley-Weld and Tucker Halpern to see a special performance of “Woof” featuring Kah-Lo from their highly anticipated new album Bread, which is available now on all streaming platforms.
Adding to the celebration, fans can also play games, collect skate tokens, and purchase special Sofi Tukker in-game clothing during the activation.
“We’re excited to bring our album concept Bread into the Roblox world on Splash!” the duo shares. “We both came into music from athletic backgrounds, and Tuck has several skateboards that he likes to play around with between shows. There is a focaccia skateboard available in the activation that is next level! So this partnership is a great intersection of so many of our favorite things.”
Bread is Sofi Tukker’s most daring, innovative and infectious body of work to date. Two years in the making, it is a sonic pleasuredome of dance-laden bangers. It is a lighthearted yet profound invitation to drop your fears and devour life to the fullest, a big gulp of optimism and a remedy against the pervasive scarcity mindset. The music blends house, Brazilian funk, drum and bass, bossa nova, pop, Portuguese poetry, and, most crucially—fun.
